<div><strong>Overview</strong></div><div>Lifeway is seeking a <strong>Digital</strong> <strong>Marketing Strategist</strong>, Bibles &amp; Reference to help grow our Bible &amp; Reference category through multi-channel strategies, campaign execution, and strong project leadership. This is a remote-eligible role ideal for a creative marketer who thrives in a fast-paced, mission-driven environment and is passionate about using marketing to reach and disciple people through God’s Word.</div><div>&nbsp;</div><div><strong>Why Lifeway?</strong>&nbsp;</div><div>&nbsp;</div><div>Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.<br><strong><br>Responsibilities<br></strong><br></div><ul><li>Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work</li><li>Lead quarterly marketing campaigns and launches for Bible and reference products.</li><li>Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels.</li><li>Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com.</li><li>Analyze campaign performance and adjust tactics accordingly.</li><li>Coordinate with internal and external teams on asset creation, approvals, and launch execution.</li><li>Oversee video and image production; manage content for product pages and catalogs.</li><li>Track budgets and work with vendors for invoicing, procurement, and creative services.</li><li>Support Lifeway presence at conferences and events.</li><li>Moderate travel, occasionally overnight</li></ul><div><strong><br>Qualifications<br></strong><br></div><div><strong>Education</strong></div><ul><li>Bachelor's degree in Marketing, Communications or related field-<em>required&nbsp;</em></li><li>Master’s degree, <em>preferred</em></li><li>Advanced graduate degree (PhD, etc), <em>not required</em></li></ul><div>&nbsp;</div><div>&nbsp;</div><div><strong>Skills, Knowledge, &amp; Experiences, required</strong></div><ul><li>5+ years of marketing experience in corporate or agency settings</li><li>3+ years of experience in digital/email/video marketing</li><li>2+ years of experience coordinating projects or executing digital campaigns</li><li>Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4</li><li>Strong strategic, analytical, and communication skills</li><li>Demonstrated success managing multi-channel campaigns with measurable results</li></ul><div>&nbsp;</div><div><strong>Skills, Knowledge, &amp; Experiences, preferred&nbsp;</strong></div><ul><li>Experience in publishing, ministry, or Christian retail markets - strongly preferred</li><li>Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 - strongly preferred</li><li>Familiarity with WordPress, HTML, SharePoint, Firebrand</li><li>Experience managing vendors, media production, or event support</li></ul>

Digital Marketing Strategist

<div>The Digital Advertising Specialist helps advance this vision by planning, executing, and optimizing digital ad campaigns that reach seekers worldwide with clarity, compassion, and excellence. This role is part of GMO’s Outreach Team and collaborates with Language Teams, Creative Teams, and Data Teams to ensure paid media efforts align with our ministry goals and support the Seeker Journey.<br><br><strong>POSITION SUMMARY<br></strong><br></div><div>The Digital Advertising Specialist helps advance this vision by planning, executing, and optimizing digital ad campaigns that reach seekers worldwide with clarity, compassion, and excellence. This role is part of GMO’s Outreach Team and collaborates with Language Teams, Creative Teams, and Data Teams to ensure paid media efforts align with our ministry goals and support the Seeker Journey.<br><br></div><div><strong>ESSENTIAL DUTIES &amp; RESPONSIBILITIES:<br></strong><br></div><div><strong>Faith Alignment:<br></strong><br></div><ul><li>Agreement to sign the organization’s <a href="http://www.globalmediaoutreach.com/about/statement-of-faith">Statement of Faith</a> and abide by biblical principles</li></ul><div><br><strong>Campaign Management<br></strong><br></div><ul><li>Plan, build, and manage paid media campaigns in alignment with the Director of Outreach’s strategy and direction.</li><li>Apply sound judgment in optimizing campaigns and testing approaches within established goals, budgets, and ministry guidelines.</li><li>Ensure campaigns launch on time, meet performance and ministry objectives, and reflect theological and cultural excellence.</li><li>Maintain strong vendor relationships to support optimization and timely issue resolution.</li><li>Test new ad technologies and AI tools to increase efficiency and reach, in coordination with leadership and data partners.</li></ul><div><br><strong>Data, Reporting &amp; Optimization<br></strong><br></div><ul><li>Monitor daily/weekly performance data to identify optimization opportunities and prevent issues early.</li><li>Optimize campaigns toward KPIs such as reach, engagement, quality traffic, and decisions for Christ.</li><li>Collaborate with the Data Analyst to understand user behavior and refine targeting.</li><li>Maintain documentation, dashboards, processes, and learnings for organizational scalability.<br><br></li></ul><div><strong>Operational Excellence<br></strong><br></div><ul><li>Troubleshoot technical issues across platforms, tracking, and creative delivery.</li><li>Participate in regular Outreach Team planning and cross-team collaboration to ensure alignment with organizational goals.</li><li>Model excellent stewardship of ministry resources by continually improving cost-efficiency and campaign quality.</li></ul><div><br><strong>Job Requirements<br></strong><br></div><ul><li>Proven ability to manage multiple campaigns and projects simultaneously in a fast-moving environment.</li><li>Experience with PPC best practices, landing page strategy, and A/B testing.</li><li>Ability to think strategically but execute with precision and attention to detail.</li><li>Strong understanding of paid media platforms, tracking, data interpretation, and optimization workflows.</li><li>Proactive, analytical, and solutions-oriented—able to adapt quickly and troubleshoot complex issues.</li><li>Strong communicator who can collaborate across diverse teams, cultures, and languages.</li></ul><div><br><strong>Qualifications<br></strong><br></div><ul><li>BA/BS degree preferred.</li><li>Minimum 3 years of hands-on experience managing paid media across search, display, social, and video.</li><li>Experience with large or multi-language ad budgets and performance-driven optimization.</li><li>Familiarity with analytics dashboards and data-driven decision making.</li><li>Interest in AI tools, automation, and emerging technology.</li><li>A growing relationship with Jesus Christ and alignment with GMO’s ministry mission.</li><li>A passion for digital evangelism and reaching people around the world with the gospel.</li><li>Ability and willingness to affirm and sign GMO’s Statement of Faith and adhere to its ministry values.&nbsp;</li></ul><div><br>This position is 100% remote.</div>

Digital Advertising Specialist

<div><strong>Who we are</strong></div><div><br></div><div>Hallow is on a mission to help people pray. We’re the No. 1 prayer app in the world, with more than 1 billion prayers prayed across 150+ countries. We're building a product that is authentically Christian and Catholic, while at the same time a resource for anyone looking to grow deeper in a relationship with God. We believe that people are hungry for peace, and that there is no surer way to find it than by learning to sit in silence with Christ: “Come to me, all you that are weary and are carrying heavy burdens, and I will give you rest” (Mt 11:28).</div><div><br></div><div>Our goal is to build something truly great. Something that combines the beauty of the Church's spirituality with world-class product and content execution. And we need a world-class team to make it happen.</div><div><br></div><div>We launched the app in December 2018 and have been blown away with the incredible growth &amp; traction. Hallow has been downloaded more than 25 million times with over 250,000 5-star reviews. We're blessed to be backed by some of the best mission-driven investors in the world and are excited to build out the team to help a lot more folks grow closer to God.</div><div><br></div><div>We are a startup. We move quickly. We are small but we take big swings. Each person is responsible for making an impact. It is hard—but deeply meaningful—work. We'd be honored &amp; humbled if you'd consider joining us.</div><div><br><strong>TL;DR: </strong>We’re looking for a creative and fast Junior Video Editor (contractor) who’s passionate about storytelling and crafting engaging video content. You’ll turn scripts and raw footage into compelling videos for ads and social media that inspire and connect with people around the world.</div><div><br></div><h3><strong>What You’ll Do</strong></h3><div><br></div><ul><li>Edit and deliver at least six high-quality videos per week for ads and social media.</li><li>Follow pre-written scripts to ensure consistent storytelling and messaging.</li><li>Work with a mix of raw creator footage and stock clips to produce visually engaging videos.</li><li>Collaborate closely with the International Marketing team to align on creative direction, tone, and priorities.</li><li>Manage feedback efficiently and deliver revisions quickly when needed.</li><li>Stay up to date with video, editing, and social media trends to keep our content fresh and impactful.</li></ul><div><br></div><h3><strong>What You’ll Love</strong></h3><div><br></div><ul><li><strong>Mission:</strong> This work is incredibly humbling. Every day we hear amazing stories and get the privilege of working on something that truly impacts lives. One of our favorite user quotes: “I hate quoting an old, overused cliché, but I’ve been very lost. And I think for the first time in a while I may be found.”</li><li><strong>Impact:</strong> As a contractor, you’ll play a key role in how we visually tell stories and connect with our audiences worldwide. Your work will directly shape how millions of people experience our mission.</li><li><strong>Growth:</strong> You’ll gain experience working with a fast-paced international team that’s scaling quickly and constantly testing new creative ideas.</li><li><strong>Flexibility:</strong> HQ is in Chicago (USA); this position is remote. We’re super flexible with location/hours; we don’t care when you work, just that it gets done.</li><li><strong>Comp:</strong> We will pay competitive market rates for this hourly, part-time contract position.&nbsp;</li></ul><div><br></div><h3><strong>What We’re Looking For</strong></h3><div><br></div><ul><li><strong>Passion:</strong> First and foremost, we’re looking for someone excited and passionate about our mission. It’s a lot more fun to care deeply about what you’re creating!</li><li><strong>Portfolio: </strong>A strong portfolio that shows your ability to tell stories through short-form video.</li><li><strong>Skills: </strong>Demonstrated creativity, pacing, and attention to detail. Proficiency with Adobe Premiere Pro, Final Cut Pro, or equivalent editing software.</li><li><strong>Adaptability: </strong>Ability to work fast, take feedback, and adapt quickly to different creative directions.</li><li><strong>Experience: </strong>Familiarity with trends in social media and performance ads is a big plus.</li></ul><div><br></div><div>We're a small team and we care deeply about each new hire, so sometimes it can take us a while to get through the hiring process for these roles. Apologies in advance for any delays. We'll do our best to keep you updated throughout the process, and we really appreciate your patience and understanding as we work through everything.</div><div><br></div><div>We are honored that you'd consider joining the team and look forward to connecting with you.</div><div><br></div><div>Best,</div><div><br></div><div>Alex at Hallow</div><div>CEO &amp; Co-Founder</div>

Junior Video Editor (Contract)

<div><br>We are looking for an <strong>Advertising Monetization Strategy Consultant</strong> to help us create a solid framework and implementation strategy before we launch. This is a <strong>focused, high-impact expert consulting engagement </strong>- not a long-term hire. <strong>1-2 strategic sessions (1-3 hours each) </strong>with potential for follow-up as needed.<br><br></div><div>We're building a platform that cares about people's spiritual health. Therefore, we need sustainable ad revenue to serve our community well. If you know how to balance those priorities, we'd love to work with you. &nbsp;</div><div><br><strong>What We Need From You&nbsp;</strong></div><div><strong><em>Session 1: Discovery &amp; Strategy Design (1-3 hours)</em></strong></div><div>● Review our platform, user base projections, and current monetization thinking</div><div>●&nbsp; Identify best ad platform options (Google AdMob, Meta Audience Network, programmatic, direct sales, etc.)</div><div>● Outline ad placement strategy (where ads appear without compromising experience)</div><div>● Define revenue model framework (CPM vs. CPC, ad frequency, targeting approach)</div><div><strong><br></strong><br></div><div><strong><em>Sample Deliverables:</em></strong></div><div>● Ad Monetization Strategy Deck&nbsp; covering:</div><div>&nbsp; &nbsp; ● Recommended ad platform(s) and why</div><div>&nbsp; &nbsp; ● Ad placement strategy (feed ads, banner ads, interstitials)</div><div>&nbsp; &nbsp; ● Revenue projections based on user growth</div><div>&nbsp; &nbsp; ● Implementation roadmap (what to build when)</div><div>&nbsp; &nbsp; ● KPIs to track</div><div><strong><em><br></em></strong><br></div><div><strong><em>Session 2: Implementation Planning &amp; Q&amp;A (1-3 hours)</em></strong></div><div>● Walk through strategy deck with our team (CEO, CMO, CTO, Product Manager)</div><div>● Answer technical questions about ad platform integration</div><div>● Help us prioritize: What do we build for MVP vs. Phase 2?</div><div>● Provide implementation guidance (vendors, tools, team needs)</div><div>● Red-flag potential issues (user experience, brand alignment, technical constraints)</div><div><strong><br></strong><br></div><div><strong>Deliverables: </strong>Implementation Roadmap:</div><div>● Week-by-week plan for ad platform setup</div><div>● Technical requirements for engineering team</div><div>● Key decisions we need to make now vs. later</div><div>● Risks and mitigation strategies</div><div><strong><br>Future Exploration: </strong>Evaluate faith marketplace, premium spiritual tools, affiliate programs, and ministry partnerships.</div><div><br></div><div><strong>What Success Looks Like<br></strong><br></div><div><strong><em>By End of Session 1:</em></strong></div><div>● Clear recommendation on which ad frameworks and platform(s) to use and why</div><div>● Ad placement strategy that balances revenue + user experience</div><div>● Financial projections we can use for fundraising and planning</div><div><strong><em>By End of Session 2:</em></strong></div><div>● Our team knows exactly what to build, when, and how</div><div>● Engineering has a clear technical roadmap</div><div>● We have a framework for tracking ad performance (KPIs, dashboards)</div><div><strong><em>Optional Follow-Up:</em></strong></div><div>● 1-2 asynchronous Slack/email check-ins as we implement (paid hourly)</div><div>● Future consulting engagement if we want to expand monetization strategy</div><div><br></div><div><strong>What You Bring:</strong></div><div>● <strong>Total 8-10 + years experiences, with 5+ years</strong> focused in monetization, ads, or growth at a social platform, community app, or marketplace</div><div>● <strong>Deep digital advertising expertise</strong>—you've set up ad platforms, optimized CPMs, and driven revenue</div><div>● <strong>Proven track record</strong> advising or consulting on ad monetization strategy (not just executing someone else's plan)</div><div>● <strong>Strong analytical skills</strong>—you can project revenue based on user growth and ad performance benchmarks</div><div>● <strong>Experience with mobile/web ad platforms</strong> (AdMob, Meta Audience Network, programmatic ads, direct sales)</div><div>● <strong>Clear communicator</strong>—you can explain complex ad strategies to non-technical stakeholders</div><div><br></div><div><strong><em>Bonus:</em></strong></div><div>● Experience at community/social platforms</div><div>● Background in product management or growth</div><div>● Experience building ad strategies for apps with 10K-500K users</div><div>● Knowledge of faith-based or mission-driven monetization (balancing revenue + values)</div><div>● Faith background—understanding of Christian communities and values</div><div><br></div><div><strong>Who You Are</strong></div><div>● <strong>Strategic but practical</strong>—you don't just theorize, you've built ad systems that work</div><div>● <strong>Mission-aligned</strong>—you know how to monetize without compromising user trust</div><div>● <strong>Consultative mindset</strong>—you listen, diagnose, and tailor recommendations to our needs</div><div>● <strong>Scrappy</strong>—you've worked with early-stage startups and know how to prioritize</div><div><br></div><div><strong>Compensation &amp; Growth: Contract hourly rate or flat project fee </strong>(to discuss)&nbsp;</div><div><br></div><div><strong>Potential for future work:</strong> If this goes well, we may bring you back for: Ad platform optimization (post-launch), expanded monetization strategy (premium features, partnerships, marketplace), or an ongoing advisory role as we scale&nbsp;</div>

Advertising Monetization Strategy Consultant

<div>The <strong>Director of Sales</strong> builds and leads Christianity Today’s (CT) advertising sales function with a strong emphasis on hands-on execution. In this role, you will personally manage a significant book of business while developing and executing revenue-generating strategies that expand CT’s advertiser base, grow sponsorship revenue, and create integrated media partnership opportunities across CT platforms. You will bring deep experience selling podcast and digital media inventory, as well as sponsored content. You have a proven ability to create and monetize new inventory across channels. As a player-coach, this individual will both sell directly and provide day-to-day oversight to the sales team, helping establish clear processes, simple frameworks, and structure, collaborating with other leaders to align sales initiatives with broader strategic goals across the ministry.</div><div><br></div><div><br></div><div><strong>Functions and Responsibilities</strong></div><div><br></div><div><strong>1.</strong>&nbsp; <strong>Drive Advertising Revenue Growth &amp; Sales Process</strong></div><ul><li>Own a personal sales pipeline, including prospecting, outreach, proposal development, and closing for key advertisers and sponsors.</li><li>Serve as a hands-on, quota-driven seller focused on closing new and renewal business across CT’s media portfolio.&nbsp;</li><li>Lead the development and execution of a comprehensive sales strategy aligned with CT’s mission and growth goals.</li><li>Establish and manage a proactive outbound sales motion to expand CT’s advertiser and sponsor portfolio.&nbsp;</li><li>Drive revenue specifically in podcast/audio, digital media, and integrated sponsored content, including email, video, editorial packages, and branded content</li><li>Brainstorm, test, and package new inventory opportunities</li><li>Identify and evaluate emerging market trends and opportunities for new revenue offerings, ensuring sales offerings reflect CT’s commitment to thoughtful Christian journalism and ministry service.</li><li>Drive sustainable revenue growth across CT's platforms through direct and programmatic advertising, sponsorships, video and podcast integrations, events, and custom media solutions.</li><li>Collaborate with Marketing, Product &amp; Editorial teams to identify high-impact monetization strategies that complement editorial priorities and ministry objectives.</li><li>Build and refine simple, repeatable sales processes (e.g., outreach cadences, CRM usage, pipeline stages, forecasting) to bring structure and clarity to the sales function.</li><li>Implement performance metrics and KPIs to forecast and report on revenue, advertising effectiveness, and ROI, while also monitoring impact on audience trust.</li><li>Regularly engage in direct sales conversations and key deal closings as the primary seller.</li><li>Engage in direct sales efforts as needed to maximize revenue growth, with sensitivity to theological and denominational diversity.</li></ul><div><br></div><div><strong>2.&nbsp; Sales Function Management</strong></div><ul><li>Serve as a hands-on player-coach for CT’s Sales team, overseeing at least one existing salesperson while actively working alongside them on deals and processes.&nbsp;</li><li>Lead and mentor the Advertising team, fostering a culture of innovation, collaboration, accountability, ethical sales practices, and spiritual stewardship.</li><li>Set team goals, provide regular feedback, and support professional growth opportunities that enhance both business acumen and ministry understanding.</li><li>Serve on relevant project teams as needed, representing advertising strategy and ensuring alignment with cross-departmental initiatives.</li><li>Partner with the Technology, Marketing, and Product teams to ensure cohesive monetization strategies that preserve audience trust, editorial integrity, and Christian witness.</li></ul><div><br></div><div><strong>3.</strong> <strong>Christian Marketplace Engagement &amp; Ministry Stewardship</strong></div><ul><li>Develop deep understanding of the unique Christian audience segments and their needs, demonstrating sensitivity to diverse theological perspectives.</li><li>Leverage current audience advertising opportunities and expand into new advertiser and sponsor categories.&nbsp;</li><li>Create advertising solutions that serve the broader church community while maintaining CT's distinctive voice and theological position.</li><li>Establish processes for content review that ensure appropriate messaging for Christian audiences while respecting denominational differences.</li><li>Steward advertising relationships as ministry partnerships, seeking opportunities that build up the body of Christ while achieving business objectives.</li><li>Perform additional job-related duties as assigned.</li></ul><div><br></div><div>Requirements</div><ul><li>Bachelor’s degree in Marketing, Business, Communications, or related field required.</li><li>5-8+ years of experience in media sales, ad strategy, and/or growth marketing with a strong track record as an individual contributor seller.&nbsp;</li><li>At least 2-3 years of experience in managing or mentoring other sales professionals (player-coach environment preferred).&nbsp;</li><li>Experience working in a mission-driven, editorially focused organization preferred.</li><li>Proven track record of driving revenue growth through innovative ad products and cross-platform campaigns; especially in the areas of email, podcast and video sponsorships.</li><li>Deep understanding of the digital media landscape, including programmatic advertising, native content, CRM technology, and direct sales.</li><li>Demonstrated understanding of the Christian marketplace, church dynamics, and ministry needs.</li></ul><div><br></div><div><strong>Key Competencies</strong></div><ul><li><strong>Hands–On Execution: </strong>Comfortable prospecting, building decks, creating proposals, and closing deals personally; not limited to high-level strategy.</li><li><strong>Sales Leadership: </strong>Able to set expectations, coach performance, and build a performance driven culture with grace and clarity.</li><li><strong>Self-Drive: </strong>Highly motivated by goals and results; persistent follow-up, pipeline building, and closing.&nbsp;</li><li><strong>Strategic Thinking:</strong> Able to balance long-term vision with practical execution; skilled in navigating complex tradeoffs.</li><li><strong>Customer Empathy:</strong> Committed to designing sponsorship and advertising experiences that respect and serve CT’s diverse readership.</li><li><strong>Revenue-Minded:</strong> Results-oriented with an eye for new monetization models and category expansion.</li><li><strong>Cross-Functional Leadership:</strong> Effective at building consensus and alignment across product, editorial, and revenue teams.</li><li><strong>Innovation &amp; Adaptability:</strong> Embraces new technologies and approaches; experiments thoughtfully and iterates based on data.</li><li><strong>Integrity:</strong> Holds to ethical advertising standards and maintains the trust of CT’s audience and ministry partners.</li><li><strong>Theological Discernment:</strong> Ability to evaluate advertising opportunities through both business and ministry lenses, understanding how content impacts CT's witness and audience trust.</li></ul><div><br></div><div><strong>Employment Details</strong></div><ul><li>CT headquarters are located in Wheaton, Illinois</li><li>Work Location: Remote</li><li>Type: Full time, 37.5 hour workweek</li><li>Classification: Salaried, Exempt FLSA status</li><li>Benefits: CT offers a comprehensive benefits package - check out our <a href="https://www.christianitytoday.com/careers">careers page</a> to learn more</li></ul><div><br></div><div><em>Exact compensation may vary based on experience, skills, and location.</em>&nbsp;</div><div><br><strong>Salary Description</strong></div><div>Annual Salary Range: $70k - $80k + sales incentive</div>

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