<h3>Position Overview</h3><div>We're looking for a detail-oriented Marketing Data &amp; Tracking Specialist to support our marketing analytics function. Reporting directly to the Marketing Analytics &amp; Operations Manager, this role will be responsible for the technical backbone of our marketing data infrastructure, ensuring tracking is accurate, data pipelines are connected and healthy, and our marketing platforms are set up to capture meaningful conversion signals. This is a hands-on, execution-focused role ideal for someone who thrives at the intersection of data and marketing technology.<br><br></div><h3>Primary Responsibilities</h3><h3>Tracking &amp; Tag Management</h3><ul><li>Implement, maintain, and QA pixels, tags, and triggers in Google Tag Manager (GTM) across all Family First brand properties</li><li>Set up and troubleshoot event tracking for key user interactions, including form submissions, clicks, video views, and page engagement</li><li>Manage and audit the GTM container to ensure tracking hygiene, consistency, and documentation</li></ul><h3>Data Pipelines &amp; Integrations</h3><ul><li>Connect and maintain data pipelines between marketing tools, ad platforms, CRM (HubSpot), and reporting dashboards (Google Data Studio)</li><li>Support UTM strategy and enforce campaign tagging standards to ensure clean, consistent attribution data</li><li>Identify and resolve pipeline breaks, data delays, or integration issues in a timely manner</li></ul><h3>Conversion Event Setup</h3><ul><li>Configure and maintain conversion events across social and paid platforms</li><li>Set up key events to track engagement on landing pages, enhanced conversions and server-side signals where applicable to improve attribution accuracy</li><li>Monitor conversion event health and proactively flag discrepancies or data gaps</li></ul><h3>Support Google Analytics 4 (GA4) Implementation</h3><ul><li>Own the day-to-day administration of GA4 across Family First brand properties</li><li>Maintain property structure, event configurations, custom dimensions, and metric definitions</li><li>Ensure data integrity by auditing event parameters, channel groupings, and attribution settings</li><li>Build and maintain standard reporting views and explorations to support campaign and content analysis</li></ul><h3>Required Qualifications</h3><ul><li>2-4 years of experience in marketing operations, analytics, or digital tracking</li><li>Hands-on experience with Google Tag Manager (GTM), including debugging via Preview mode</li><li>Working knowledge of Google Analytics 4 (GA4), including event configuration and reporting</li><li>Familiarity with conversion tracking in Meta Ads Manager and Google Ads</li><li>Understanding of data layer concepts and how event data flows from websites to analytics platforms</li><li>Strong attention to detail and ability to troubleshoot data quality issues</li><li>Ability to work independently and manage multiple projects simultaneously</li></ul><h3>Preferred Qualifications</h3><ul><li>Familiarity with Google Data Studio for building and maintaining dashboards</li><li>Knowledge of html, JavaScript or regex for advanced GTM configurations</li><li>Experience in a nonprofit or mission-driven organization</li><li>Google Analytics 4 or Google Tag Manager certifications</li><li>LOCATION: Tampa, FL - Hybrid (in office 2 days/week in Westshore area) or Outside of Tampa - Remote</li></ul><div><br></div>

Marketing Data & Tracking Specialist

<h3>Senior Email Marketing Specialist</h3><div><br></div><div><br></div><h3>YOUR ROLE</h3><div>You would own the email marketing engine at Desiring God — building, running, and improving the systems that connect hundreds of thousands of readers, listeners, and ministry partners with content that matters. Day to day, that means planning and executing campaigns end-to-end in Customer.io: segmentation logic, assembly, deployment, and performance monitoring. Pull open-rate data from a devotional send, flag what underperformed, adjust the subject line strategy before the next one goes out.<br><br>You would also design and maintain the automated lifecycle flows that meet people at every stage — from a first-time subscriber's welcome sequence to the long journey of deepening engagement as a ministry partner. Most of these would be new builds for Desiring God, so a builder's mindset is welcome. You would own re-engagement campaigns, content-series drips, and trigger-based sends, and you'd be the team's source of truth on performance: deliverability, list growth, unsubscribe trends, revenue attribution, and list hygiene that protects sender reputation.<br><br>You would work closely with editorial and content teams to turn ministry priorities into campaign briefs — coordinating send schedules and adapting messaging across audience buckets (free subscribers, app users, ministry partners) for book launches, conference registrations, and giving seasons. You would join a small, focused Spreading team alongside the Director of Digital Spreading, a Social Media Specialist, and a Paid Marketing Specialist, building marketing infrastructure largely from the ground up — meaning your decisions shape how this ministry reaches people for years to come.<br><br><br></div><h3>Responsibilities</h3><ul><li><strong>Email Execution &amp; Optimization (40%)<br></strong>Plan, build, and deploy email campaigns across subscriber, user, and donor audiences while managing segmentation logic, running A/B tests, and maintaining list hygiene so that every send reaches the right person and performs well.</li><li><strong>Automation &amp; Lifecycle Marketing (25%)<br></strong>Design and maintain automated flows for key audience journeys like welcome sequences, re-engagement campaigns, drip flows, and trigger-based communications so that subscribers are consistently nurtured and moved toward deeper engagement with our resources.</li><li><strong>Analytics &amp; Reporting (20%)<br></strong>Own email performance data and surface actionable insights for the team by tracking core KPIs (open rate, CTR, deliverability, list growth, unsubscribe rate) and running regular performance reviews so that our email program improves continuously and decisions are grounded in data.</li><li><strong>Copy Execution &amp; Coordination (15%)<br></strong>Execute and refine email copy in alignment with campaign briefs by working from templates, collaborating with stakeholders, and editing for audience and tone so that our communications are clear, on-brand, and effective.<br><br></li></ul><div><br></div><h3>WHAT WE'RE LOOKING FOR</h3><div><br></div><h3>You Bring</h3><ul><li>2–4 years of professional email marketing experience, with campaigns in your portfolio that you can speak to with data</li><li>Hands-on experience with a major ESP (Customer.io, Klaviyo, HubSpot, or similar) seeking platform fluency, not just familiarity</li><li>Strong command of segmentation logic, list management, and deliverability best practices</li><li>Experience building and optimizing automated flows and lifecycle sequences</li><li>Comfort with analytics: you know how to read performance data and turn it into a recommendation</li><li>Solid writing instincts: you can work from a brief and make copy tighter, not just different</li><li>Familiarity with HTML/CSS for email is a plus</li></ul><div><br></div><h3>You Are</h3><ul><li><strong>A seasoned email practitioner with 2–4 years of hands-on experience</strong> who has owned campaigns from brief to send. You are comfortable with list management, segmentation logic, deliverability, and performance reporting inside a major ESP like Customer.io, Klaviyo, or HubSpot.</li><li><strong>Analytically curious and self-directed</strong>: You move naturally from data to diagnosis to decision, run A/B tests because you genuinely want to know the answer, and don't wait to be told what to measure.</li><li><strong>A clear, mission-sensitive editor</strong>: You have the instincts to edit copy for tone and audience, you understand that a devotional email to a longtime ministry partner sounds different than a welcome email to a first-time subscriber, and you take that difference seriously.</li><li><strong>Organized and collaborative</strong>: You manage multiple campaigns and automation flows without dropping threads, communicate proactively with stakeholders, and build working relationships across editorial, product, and paid media without needing those relationships to be formal.</li><li><strong>A Christian genuinely moved by the mission</strong>: You see email not just as a channel but as a means of grace, and that conviction shapes how carefully you do the work to spread the stories <a href="https://desiringgod.org/about">Desiring God</a> exists to tell.</li></ul><div><br></div><h3>The Team</h3><div>You'll join a small but growing Spreading team that includes a Director of Digital Spreading and a Social Media Specialist, alongside contracted support in paid media. We're building the marketing infrastructure at Desiring God from the ground up and that means real ownership, real impact, and room to grow as the team expands.</div><div><br></div><h3>Culture</h3><ul><li>You like to do creative explorations and iterate on ideas</li><li>Humble authenticity in heart posture, working with excellence but with others on the team in humility</li><li>Excited to share ideas, collaborate across teams and disciplines, and work with others to bring concepts to life in video</li><li>The ability to orient around plans and deadlines to complete work on schedule</li><li>Able to receive feedback and critique from a team and prioritize what to incorporate</li><li>Treasuring and embodying the truths of a<a href="https://www.desiringgod.org/about"> Christian Hedonist</a>. &nbsp;<br><br></li></ul><div><br></div><h3>REQUIREMENTS FOR THE ROLE</h3><ul><li>Ability to adhere to our <a href="https://www.desiringgod.org/about/affirmation-of-faith">affirmation of faith</a>.&nbsp;</li><li>Able to legally work in the United States without sponsorship.&nbsp;</li><li>Desiring God is a hybrid workplace, and this role is open to remote talent.</li></ul><div><br></div><div><br></div>

Senior Email Marketing Specialist

<h3><strong>About Planning Center</strong></h3><div>Planning Center exists to help churches build stronger, more connected communities.</div><div>Since 2006, over 80,000 churches have trusted our tools to care for their people—whether that’s communicating with their congregation, organizing important information, or coordinating the details that make ministry happen.</div><div><br>We’re an independent, profitable company with no outside investors. That means we get to focus on building products thoughtfully, caring for our team well, and making decisions for the long term.&nbsp;</div><div><br>Our team is fully remote, working together daily through tools like Slack, Asana, Linear, Notion, and Zoom. Three times a year, we gather in Carlsbad, CA to connect in person, strengthen relationships, and align on where we’re headed.</div><div><br><strong>About the Work</strong></div><div>For 20 years, Planning Center has grown because our churches trust us and recommend our products to others. Our next great hire will help us double down on our two biggest advantages: brand strength and word-of-mouth referrals.<br><br></div><div>As the Marketing Manager for Brand &amp; Advocacy, you own how Planning Center shows up wherever church leaders gather online, discover software, and make decisions. You partner closely with our Content and Creative teams to form a single creation-to-distribution pipeline: where content goes, who sees it, and how our best customers become our loudest advocates. You will also be the Marketing Team’s eyes and ears in digital spaces, feeding audience insights back to everyone else.</div><div><br><strong>Responsibilities</strong></div><ul><li><strong>Distribution &amp; Organic Reach</strong><ul><li>Own how Planning Center shows up in the spaces where our audience gathers organically: social media, podcasts, review sites, partnerships, etc.</li><li>Run our social media presence from end to end (i.e., planning, publishing, engaging), including some lightweight production (iPhone photo/video)</li><li>Rework content created by the Marketing Team, repackaging and socializing it to extend our reach</li><li>Earn reshares and placements from other brands: industry newsletters, partner channels, and complementary organizations in the church-tech space</li><li>Discover and manage influencers/creators in the church and ministry space, building a roster of voices who can authentically champion Planning Center</li></ul></li><li><strong>Customer Advocacy &amp; Word of Mouth</strong><ul><li>Build the programs and relationships that make it easy for our best customers to tell their stories through testimonials, case studies, referrals, and other similar programs</li><li>Partner with Product Marketing and Content teams to identify, recruit, and spotlight standout customer stories and case studies</li><li>Turn word of mouth into a repeatable system with programs that can be measured and improved over time</li></ul></li><li><strong>Audience Development &amp; Community Presence</strong><ul><li>Grow our reachable audience over time—not through paid acquisition, but by building presence, earning trust, and expanding into new channels</li><li>Maintain an active marketing presence within the branded communities where our customers already are, using those spaces to find and connect with our best advocates</li><li>Keep a pulse on trends, questions, and pain points within our branded communities, feeding marketing insights back to Content, Creative, and Product Marketing to sharpen the whole team’s work</li></ul></li><li><strong>Partnerships, Media &amp; Event Amplification</strong><ul><li>Pursue podcast appearances, newsletter placements, and co-marketing opportunities that put Planning Center in front of new audiences</li><li>Make sure the great moments that happen at conferences and events don’t stay there, capturing and amplifying that content across our channels</li><li>Identify and nurture organic partnerships that extend our reach and reinforce trust in the church-tech community</li></ul></li></ul><div><br><strong>What You Bring</strong></div><div><strong>Qualifications</strong></div><ul><li>3–6 years of marketing experience, preferably in B2B software or technology</li><li>Specialized track record in organic, social, brand, community, or advocacy marketing</li><li>Demonstrated ability to grow an audience and earn reach through presence, value, relationships, and trust rather than paid funnels or growth hacking</li><li>Hands-on experience creating engaging content for social media, reporting on performance, and monitoring trends</li><li>Strong editorial instincts; you know what resonates with an audience and can write a sharp social or short-form post, even if long-form copywriting isn’t your primary job</li><li>Experience in B2B SaaS and a working understanding of product-led growth; comfortable figuring out what works for a specific audience and brand without a prescribed playbook</li><li>Skilled at building relationships (with customers, partners, internal teams) and leveraging these relationships to create programs that scale</li></ul><div><br><strong>Competencies</strong></div><ul><li><strong>Distributor and connector.</strong> You instinctively think about reach and relationships: where work should go, who needs to see it, and which connection unlocks the next audience. You turn one-off wins into repeatable programs.</li><li><strong>Audience-attuned.</strong> You have a strong feel for what resonates VS. what falls flat, and you use that judgment to package, place, and time work for maximum impact.</li><li><strong>Community-minded, not metrics-obsessed.</strong> You think more in terms of trust, relationships, and brand rather than short-term hacks or MQL targets (but still care to know what’s working).</li><li><strong>Self-directed builder.</strong> You can take an aspirational mandate and build the systems, partnerships, and presence to do it—without waiting for a playbook.</li><li><strong>Collaborative partner.</strong> You work seamlessly within Marketing and across other departments, carrying insights wherever you go and making sure great work never sits on a shelf.</li></ul><div><br><strong>Who We Look For</strong></div><div>The best fits for any role on the Planning Center team are people embodying our <strong>Core Values:</strong></div><ul><li><strong>Engage with Humility -</strong> We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.</li><li><strong>Invest in our team -</strong> We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.</li><li><strong>Do Our Best Work -</strong> We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.</li><li><strong>Focus on Customer Impact -</strong> We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.</li><li><strong>Think Holistically, Work Iteratively -</strong> We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.</li></ul><div><br>We believe the strongest teams comprise people with diverse backgrounds and experiences, and we are committed to cultivating that diversity here at Planning Center. We're building an inclusive, supportive place for you to do your best work. Planning Center is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program.</div><div><br><strong>The Hiring Process</strong></div><div>During the hiring process, you’ll have a chance to interact with several members of our team. We want this process to feel clear, respectful, and human— you’re getting to know us just as much as we’re getting to know you.</div><div><br>Applications will be accepted until <strong>July 16th, 2026 at 8:00am PT</strong>. We review applications on a rolling basis and may close the posting early once we’ve built a strong pool of candidates, so we encourage you to apply early! <br><br><strong>Please note:</strong> You may not hear from us about next steps until after the application window closes. Our hiring team will be making final decisions on candidates moving forward during the week of July 20.</div><div><br>Below is an outline of the steps in our hiring process.</div><ul><li><strong>Step One</strong>: Apply with a resume and complete the application questions so we can learn more about your background and experience<br><em>Our application questions are a chance for us to get to know you, so feel free to answer them the way you might in a cover letter and in your own words.</em></li><li><strong>Step Two</strong>: Initial phone screen with someone from our Talent Acquisition team to get to know one another and discuss work and culture</li><li><strong>Step Three</strong>:<strong> </strong>Initial Interview with our Director of Marketing and a member of our Marketing team to get to know each other and learn more about your experience.</li><li><strong>Step Four</strong>: Technical Interview with a few members of our Marketing team to dive deeper into your experience, approach to your work, and how you solve problems.</li><li><strong>Step Five:</strong> Cross-Functional Interview with members of the Marketing team and other teams you'd collaborate with to learn how you partner, communicate, and work with others.</li><li><strong>Step Six</strong>: Take-Home Assessment to give us a better understanding of your thinking, communication style, and approach to real-world marketing scenarios.</li><li><strong>Step Seven: </strong>Final Interview to review your take-home assignment together, answer any remaining questions, and get to know each other a little better.</li><li><strong>Step Eight:</strong> Pending all goes well, we'll extend an offer</li></ul><div><br><strong>Compensation &amp; Logistics</strong></div><ul><li>This is a US-based role; candidates must reside in and be authorized to work in the United States (<em>we are currently </em><strong><em>unable</em></strong><em> to offer employment to those with H-1B visas</em>)</li><li>Candidates must be willing to travel three times each year to connect with the rest of the team</li><li>The annual salary range for this position is $100,000 - $130,000</li></ul><div><br><strong>Benefits</strong></div><div>We love our team—it’s one of the core pillars that guides how we work every day. That’s why we invest deeply in your well-being, growth, and balance. Here are some highlights (you can explore all our benefits <a href="https://www.planningcenter.com/careers">here</a>):</div><div><strong>Get paid:</strong><br>We offer competitive pay no matter where you live. We also contribute to your 401(k), provide a charitable giving match of up to $2,000 per year, offer a generous allowance for continued education, and include a coworking stipend.</div><div><strong>Be healthy:</strong><br>You’ll receive generous paid sick and vacation time, $200 per month for physical fitness and mental health, and 95% medical plus 100% dental premium coverage.</div><div><strong>Get out:</strong><br>Enjoy <strong>paid Fridays off year-round</strong>, because we believe doing your best work includes having the time and space to rest, recharge, and live fully. We also offer a month-long sabbatical every five years, a week off between Christmas and New Year’s, a week each year to serve with a globally focused non-profit, and two weeks of paid vacation (increasing to three over time).</div>

Marketing Manager, Brand & Advocacy

<div><strong>Meta Advertising, Creative, and Christian Music Marketing Specialist</strong> <br>Heaven Bound Music Marketing is looking for a skilled <strong>Meta Advertising, Creative, and Christian Music Marketing Specialist</strong> with real experience in the Christian music space.&nbsp;<br><br></div><div>This role is for someone who understands both the creative side and the digital marketing side of music growth. We are looking for someone with strong experience in <strong>Meta Ads Manager, social media, branding, creative development, graphic design, and video editing.</strong>&nbsp;<br><br></div><div>The right person should have a strong eye for artist branding, understand how to build campaigns around songs, and know how to create ads that help Christian artists reach the right listeners on platforms like Spotify, Apple Music, and other streaming services.&nbsp;<br><br></div><div>This is not a generic media buyer role. We need someone who knows Facebook and Instagram ads extremely well, understands how music campaigns work, and can use data to make smart campaign decisions.&nbsp;<br><br></div><div><strong>About the Role</strong>&nbsp;</div><div>You will help build, manage, and optimize paid music marketing campaigns primarily through Meta Ads Manager.&nbsp;<br><br></div><div>You will work with Christian artists and faith-based music projects to develop campaign strategy, creative direction, audience angles, and ad content that supports real listener growth.&nbsp;<br><br></div><div>This role requires someone who is creative, technical, organized, and excited to grow with a fast-moving Christian marketing company.&nbsp;<br><br></div><div><strong>Core Responsibilities</strong>&nbsp;</div><div>Create and manage Meta ad campaigns for Christian artists and faith-based music projects.&nbsp;</div><div>Listen to songs and identify strong audience angles, creative concepts, targeting direction, and campaign strategy.&nbsp;<br><br></div><div>Build campaigns that drive quality traffic to Spotify, Apple Music, and other streaming platforms.&nbsp;</div><div>Know Facebook Ads Manager extremely well, including campaign setup, creative testing, optimization, reporting, and budget management.&nbsp;<br><br></div><div>Review data from Meta Ads Manager and Spotify for Artists to understand performance, listener behavior, saves, streams, clicks, cost per result, and overall campaign health.&nbsp;<br><br></div><div>Make smart optimization decisions that lower cost per click while maintaining strong listener quality and retention.<br>&nbsp;</div><div>Develop, edit, or direct ad creatives that fit the song, artist brand, and target audience.&nbsp;</div><div>Use graphic design, branding, video editing, and creative development skills to help artists present themselves clearly and professionally.&nbsp;<br><br></div><div>Track campaign details, performance updates, budgets, and reporting inside Google Sheets or internal systems.&nbsp;<br><br></div><div>Communicate clearly with the Heaven Bound team and help keep campaigns organized.&nbsp;<br><br></div><div><strong>What We Are Looking For</strong>&nbsp;</div><div>Strong experience with Facebook and Instagram ads through Meta Ads Manager.&nbsp;<br><br></div><div>Experience in Christian music, worship, CCM, gospel, Christian rap, or faith-based music marketing.&nbsp;<br><br></div><div>A strong creative eye for branding, content, visuals, and artist presentation.&nbsp;<br><br></div><div>Experience with video editing, graphic design, creative testing, and ad creative development.&nbsp;<br><br></div><div>A working understanding of Spotify for Artists and streaming platform data.&nbsp;<br><br></div><div>Ability to think strategically about songs, audiences, creative angles, and long-term artist growth.&nbsp;<br><br></div><div>Strong attention to detail, organization, and communication.&nbsp;<br><br></div><div>A desire to learn, grow, and take ownership inside a fast-growing Christian marketing company.&nbsp;<br><br></div><div><strong>Bonus Skills</strong>&nbsp;</div><div>Experience with YouTube Ads, Google Ads, TikTok Ads, or other digital platforms.&nbsp;</div><div>Experience with landing pages, smart links, pixels, conversion tracking, or fanbase funnels.&nbsp;</div><div>Copywriting, AI creative generation, Canva, CapCut, Adobe, or other creative tool experience.&nbsp;</div><div>Experience working directly with artists, labels, churches, or faith-based brands.&nbsp;<br><br></div><div><strong>Who This Role Is Not For</strong>&nbsp;</div><div>This role is not for someone with minimal marketing experience or someone who has only boosted a few posts.&nbsp;</div><div>It is not for a general media buyer who does not understand music, streaming platforms, artist branding, or direct-to-song campaign strategy.&nbsp;</div><div>It is not for someone who needs constant hand-holding, avoids data, or cannot think creatively around songs, audiences, branding, and ad direction.&nbsp;<br><br></div><div><strong>Application Requirements</strong>&nbsp;</div><div>To apply, please send examples of campaigns, creative work, or music marketing projects you have personally worked on.&nbsp;</div><div>Strong applicants may be asked to send a short Loom video walking through relevant campaigns, including campaign structure, creative direction, targeting approach, results, and optimizations made.&nbsp;</div><div>Applications without clear, relevant examples will not be considered.&nbsp;<br><br></div><div><strong>About Heaven Bound Music Marketing</strong>&nbsp;</div><div>Heaven Bound Music Marketing helps Christian artists build sustainable momentum through faith-aligned marketing, digital strategy, streaming growth, and creative storytelling.&nbsp;</div><div>Our mission is to help artists reach the right listeners, grow with integrity, and steward their music with excellence.&nbsp;</div>

Christian Music Marketing Specialist

<div><strong>Who We Are</strong></div><div>Overflow is a Series B Silicon Valley technology company with a bold mission: to inspire the world to give. We are a B2B SaaS philanthropy platform that enables modern giving across cash, stock, and crypto for nonprofits, churches, and mission-driven organizations.</div><div><br>Backed by leading investors including Uncork Capital, Craft Ventures, and Village Global, Overflow builds secure, beautifully designed infrastructure that powers generosity at scale.</div><div><br><strong>Our Founding Principles</strong></div><div>Overflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — <em>"The world of the generous gets larger and larger"</em> — we operate with integrity, stewardship, service, and excellence.</div><div><br><strong>How We Work</strong></div><div>Overflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.</div><div><br>We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. Candidates should be comfortable participating in occasional in-person gatherings or team-specific onsite expectations, depending on their role and department.</div><div><br><strong>About the Role</strong></div><div>This isn't just a product marketing job. It's a chance to build the function that connects everything — product, sales, customers, and the market — at a company where the work genuinely matters. You'll be the voice of the product for a platform that helps churches grow generosity, and you'll do it at the moment where the company is investing to scale.</div><div><br>You're not inheriting a playbook — you're writing it. Every framework, asset, and process you build becomes the foundation for how Overflow goes to market.</div><div><br><strong>What You Will Do</strong></div><div><strong><br>Positioning, Messaging &amp; Narrative</strong></div><ul><li>Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story</li><li>Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs</li><li>Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion</li><li>Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors</li></ul><div><strong><br>Go-to-Market Strategy &amp; Product Launches</strong></div><ul><li>Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods</li><li>Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks</li><li>Partner with Product Management and Engineering to inject market and user insights into the product roadmap</li><li>Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group</li></ul><div><strong><br>Sales Enablement &amp; Revenue Impact</strong></div><ul><li>Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment</li><li>Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size</li><li>Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals</li><li>Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays</li></ul><div><strong><br>Customer Marketing &amp; Product Adoption</strong></div><ul><li>Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof</li><li>Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption</li><li>Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion</li><li>Drive customer communications for product updates, migrations, and changes with clarity and care</li></ul><div><strong><br>Market Intelligence &amp; Insights</strong></div><ul><li>Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales</li><li>Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments</li><li>Identify market trends and whitespace opportunities that inform product strategy and GTM expansion</li></ul><div><br><strong>What You Should Have</strong></div><ul><li>4–6 years of product marketing experience, ideally at a growth-stage B2B SaaS or platform company scaling from early traction to meaningful ARR</li><li>Demonstrated experience building a PMM function or operating as the first (or early) product marketer — you know how to create structure where there is none</li><li>Strong command of positioning, messaging, and GTM strategy with a portfolio showing both strategic thinking and hands-on execution</li><li>Experience creating sales enablement assets (battlecards, decks, one-pagers) grounded in competitive and market insights, with a track record of measurable sales impact</li><li>Experience leading cross-functional product launches end-to-end, coordinating across Product, Engineering, Marketing, Sales, and Customer Success</li><li>Excellent writing and storytelling ability — you can translate complex product capabilities into compelling narratives that resonate with non-technical buyers</li><li>Comfort working in a fast-paced, ambiguous environment where you'll need to prioritize ruthlessly</li><li>Analytical mindset with the ability to use data to inform creative and strategic decisions</li><li>Genuine curiosity about the people we serve — you want to understand church leaders, their challenges, and what generosity means to their communities</li></ul><div><br><strong>It'd Be Nice If You Had</strong></div><ul><li>Experience in fintech, payments, or financial services platforms</li><li>Familiarity with the church, nonprofit, or faith-based technology space</li><li>Experience with both product-led growth (PLG) and sales-led motions</li><li>Background in marketing products driven by upsell/expansion revenue (not just new logo acquisition)</li><li>Experience with pricing and packaging strategy</li><li>Hands-on experience with AI-powered product features or tools</li></ul><div><br><strong>Our Compensation Philosophy</strong></div><div><br>Overflow's compensation philosophy is rooted in Carta Total Compensation benchmarks, ensuring pay that is competitive by role, geography, and function. Actual compensation may vary based on factors including job-related skills, experience, interview performance, and market data.</div><div><br>Total compensation may also include equity, performance-based bonuses (for eligible roles), and a comprehensive benefits package. As a Series B company, we believe equity is a meaningful part of building long-term ownership — when Overflow wins, our team should share in that upside.</div><div><br><strong>Benefits &amp; Perks</strong></div><div><br>Overflow offers a thoughtful benefits package designed to support your well-being, growth, and life outside of work, including:</div><ul><li>Competitive base salary with equity and commission eligibility</li><li>Medical, dental, and vision coverage for employees and dependents</li><li>Generous paid time off and company holidays</li><li>Paid parental leave</li><li>401(k) retirement plan</li><li>Dedicated mental health and therapy stipend to support personal well-being</li><li>Team retreats and intentional in-person gatherings throughout the year</li></ul><div><em><br>Overflow is proud to be an equal opportunity employer and is committed to building a diverse and inclusive team.</em></div>

Product Marketing Manager

<div>As <strong>Director of Growth Marketing</strong>, you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches.&nbsp;</div><div><br>Primary Responsibilities of the Role<br><strong>Growth Strategy and Planning</strong></div><ul><li>Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts</li><li>Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps</li><li>Foster a culture of testing, learning, and continuous improvement across campaigns</li><li>Report marketing performance to leadership with clear connection to pipeline and revenue outcomes</li></ul><div><strong>Team Leadership</strong></div><ul><li>Lead, coach, and develop a team across paid media, email, events, and digital marketing</li><li>Create a high-accountability, high-support environment with clear expectations and strong execution</li><li>Oversee content strategy, website performance, SEO, and emerging AI search visibility</li><li>Hire and onboard new team members as the function grows</li></ul><div><strong>Events and Demand Generation</strong></div><ul><li>Own the event marketing strategy for webinars, conferences, summits, and field events</li><li>Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns</li><li>Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities</li><li>Measure event impact across registrations, attendance, pipeline, and revenue</li></ul><div><strong>Paid Media and Digital</strong></div><ul><li>Lead paid media strategy across search, social, and other digital channels</li><li>Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization</li><li>Ensure paid and organic efforts work together to maximize visibility and engagement</li><li>Evaluate new channels, platforms, and AI-driven opportunities</li></ul><div><strong>Analytics and Performance</strong></div><ul><li>Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance</li><li>Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact</li><li>Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs</li></ul><div><br><strong>Qualifications<br></strong>A Successful Candidate Will:&nbsp;</div><ul><li><strong>Drive Results:</strong> Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges</li><li><strong>Strategic Mindset:</strong> Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth</li><li><strong>Manages Complexity:</strong> Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions</li><li><strong>Develops Talent: </strong>Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals</li><li><strong>Plans and Aligns:</strong> Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively</li></ul><div><strong>Required Technical Qualifications:</strong></div><ul><li>7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results</li><li>3–5 years leading marketing teams, including hiring, coaching, and setting priorities</li><li>Proven success executing integrated campaigns across email, events, paid media, and digital channels</li><li>Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting</li><li>Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta</li><li>Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact</li><li>Strong cross-functional communication and stakeholder management skills</li></ul><div><strong>Preferred Technical Qualifications:</strong></div><ul><li>&nbsp;Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting</li><li>Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals</li><li>Experience with account-based marketing (ABM) strategies and supporting platforms</li><li>Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations</li><li>Experience in high-growth or category-defining SaaS environments</li><li>Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution</li></ul><div><strong>Office Requirements:</strong></div><ul><li>We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.</li><li>A stable work environment with designated workspace and access to high-speed internet.</li><li>US-based and legally able to work full time in the US. Sponsorships are not available at this time.</li><li>Tithely is currently able to employ in the following states<strong>: </strong>AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV</li></ul><div><br>Additional Information<br><strong>The starting annual salary for this position is $170,000-$200,000 with an eligibility for additional variable compensation.<br></strong><br>Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.&nbsp;</div><div><br></div><div><strong>Tithely is an Equal Opportunity Employer</strong></div><div>Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</div>

Director of Growth Marketing

<div><strong><br>About The Company<br><br></strong>FaithOnline is building a Gospel-centered digital ecosystem designed to foster meaningful formation, authentic connection and spiritually grounded community online. We believe technology and content should be used to cultivate transformation in Christ, belonging and connection.<br><br></div><div><strong><br>The Role<br></strong><br></div><div>We’re looking for a highly entrepreneurial <strong>Social Media &amp; Community Growth Lead</strong> who can architect strategy and scale our digital presence and key user acquisition channel from the ground up.<br><br></div><div>This person will play a key role in translating vision into execution - building the social systems, storytelling frameworks, audience engagement strategies, and growth infrastructure needed to help scale from an early-stage platform into a thriving digital ecosystem and community with millions of users.<br><br></div><div>This candidate takes strong ownership and can drive their workstream forward with strategic influence. They have successfully scaled a startup, app, or digital brand before and understands what it takes to build sustainable audience and community growth from 0 to 100.&nbsp;</div><div><br>It’s crucial to have a deep understanding of how modern digital communities grow and how social media drives engagement, meaningful user acquisition, retention, and brand affinity. This role requires a rare balance of strategic thinking, systems-building, creative instinct, operational execution, and growth-minded yet measured experimentation.<br><br><strong><em>This role will start at 10 hours/week. Hours may increase based on workload.</em></strong><br><br></div><div>We’re looking for someone who can:<br><br></div><ul><li>Think in systems, structure, and scalable workflows while moving quickly in ambiguity&nbsp;</li><li>Manage multiple platforms simultaneously with strategic clarity</li><li>Intuitively understand what content works best across different platforms and audiences</li><li>Create emotionally resonant, platform-native storytelling</li><li>Connect audience psychology with conversion and engagement</li><li>Help transform social media audiences into active, engaged platform users</li><li>Work alongside a fast-paced team<br><br></li></ul><div>This is a creative builder role that helps shape the future of how FaithOnline grows, communicates, and builds community online. We’re looking for someone with demonstrated instincts, executional excellence, and a track record of helping digital brands grow.<br><br></div><div><strong>What You’ll Own<br></strong><br></div><div><strong><em>Social Growth &amp; User Acquisition</em></strong></div><ul><li>Lead and execute platform-native social media strategy across Instagram, TikTok, LinkedIn, Substack, Facebook, Threads, and emerging platforms</li><li>Build a differentiated digital presence that drives both audience growth and app adoption</li><li>Develop 0 to 1 social content strategies that create anticipation, curiosity, emotional resonance, and conversion</li><li>Help turn social media audiences into engaged community members and platform users</li><li>Think strategically about organic acquisition, retention, audience behavior, and engagement loops</li><li>Understand how different audiences behave across different platforms and tailor content accordingly<br><br></li></ul><div><strong><em>Brand Storytelling &amp; Community Building</em></strong></div><ul><li>Help shape FaithOnline’s voice, tone, and social identity across all channels</li><li>Create content experiences that feel human, authentic, conversational, and emotionally resonant</li><li>Translate company vision, creator stories, formation content, and real-life experiences into compelling digital storytelling</li><li>Foster meaningful engagement and community interaction across social platforms</li><li>Build a social presence people genuinely want to follow — not just consume passively</li><li>Help create a digital ecosystem that feels alive, relational, culturally relevant, and mission-aligned</li></ul><div><strong><em><br>Systems, Operations &amp; Execution</em></strong></div><ul><li>Build scalable social media systems, workflows, reporting structures, and execution processes</li><li>Develop repeatable frameworks for scripting, content production, CTA strategy, engagement, and platform optimization</li><li>Track growth, engagement, acquisition, and community health metrics and translate insights into actionable recommendations</li><li>Operate proactively and independently in a fast-moving startup environment</li><li>Balance high-level strategy with hands-on execution</li></ul><div><strong><em><br>Cross-Functional Collaboration</em></strong></div><ul><li>Work cross-functionally with marketing, content, design, creator, and product teams to bring campaigns and initiatives to life</li><li>Collaborate closely with leadership to align social strategy with company vision, growth priorities, and user experience goals</li><li>Partner with creators, storytellers, and community contributors to amplify meaningful narratives across platforms</li><li>Help bridge communication between audience insights, platform behavior, and internal execution teams<br><br></li></ul><div><strong><br>What You Bring<br></strong><br></div><ul><li>Passion for faith-based work and alignment with FaithOnline’s mission and values</li><li>5+ years of experience in social media, growth, digital community, or content strategy roles with notable success and reference</li><li>Proven track record of driving measurable audience growth, engagement, and user acquisition for a startup, tech company, app, creator ecosystem, or digital brand</li><li>Experience helping scale an early-stage company, platform, or digital community from early traction toward meaningful growth</li><li>Strong understanding of organic growth strategy, audience behavior, platform dynamics, and conversion psychology</li><li>Experience building scalable social media systems, workflows, and operational processes in startup or high-growth environments</li><li>Demonstrated ability to translate brand vision into content systems that drive engagement and user action</li><li>Experience collaborating cross-functionally with marketing, product, design, content, creator, and leadership teams</li><li>Strong instincts around storytelling, emotional resonance, and platform-native content strategy with excellent writing, communication, organization, and execution skills</li><li>Native AI and modern digital tools user who knows how to improve workflows, scalability, and content execution<br><br></li></ul><h3>Bonus Points</h3><ul><li>Experience in startup, creator economy, consumer tech, media, or mission-driven brands</li><li>Experience supporting app launches, MVPs, or early-stage growth initiatives<br><br></li></ul><div><strong>What Success Looks Like<br></strong><br></div><ul><li>Growing FaithOnline from early-stage traction into a recognizable, differentiated, and highly engaged digital brand</li><li>Increasing waitlist signups, app downloads, audience engagement, and user acquisition through strategic organic social media growth</li><li>Building scalable social systems, workflows, and content pipelines that support long-term growth and execution</li><li>Developing platform-native content strategies across Instagram, TikTok, LinkedIn, Substack, Facebook, and emerging channels (i.e. Threads)</li><li>Creating emotionally resonant content and engagement loops that drive shares, conversation, retention, and community participation</li><li>Translating FaithOnline’s vision, voice, and value proposition into compelling digital storytelling that resonates with target audiences</li><li>Using analytics, experimentation, and audience insights to continuously optimize growth, engagement, and platform conversion</li><li>Helping scale FaithOnline into a thriving digital ecosystem with thousands of engaged users and community members<br><br></li></ul><div><strong><em>This role will start at 10 hours/week. Hours may increase based on workload.</em></strong></div><div><br><br><br></div>

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