<div>Family First is seeking a highly organized, proactive marketing and programs coordinator to support the chief marketing &amp; programs officer (CMPO) and the organization's broader marketing and program ecosystem. This role sits at the intersection of three functions: executive support, marketing/program operations, and project collaboration. This is a behind-the-scenes role with front-row impact - the person in this seat keeps the engine running smoothly so the CMPO and program teams can focus on what they do best. This individual is equally at home in a brainstorming session, building a Monday.com dashboard, tracking down a contractor deliverable, vetting potential partnerships or conducting project research. This team member will bring order to complexity, communicate with clarity, and act without waiting to be asked. Trustworthiness and a genuine desire to serve programs are invaluable for this role. The marketing and programs coordinator reports directly to the CMPO.</div><div><a href="https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ab41963d-8255-4836-8992-c0d17747ba16&amp;ccId=19000101_000001&amp;jobId=571049&amp;lang=en_US&amp;source=CC2"><strong>APPLY</strong></a></div><div><strong>Key Responsibilities:<br></strong><br></div><div><strong>Communication &amp; Time<br></strong><br></div><ul><li>Manage the CMPO's time with precision and good judgment - assessing priorities, resolving conflicts, and ensuring every meeting has clear purpose and preparation.</li><li>Monitor Monday.com and Slack on behalf of the CMPO, flagging emergencies and routing urgent items so nothing time-sensitive falls through the cracks.</li><li>Design presentations in Canva on behalf of the CMPO for internal leadership, external partners, and program initiatives.</li></ul><div><strong><br>Project Collaboration<br></strong><br></div><ul><li>Create clarity and momentum for program projects and meetings - building timelines, agendas, and task lists so the right people always have the right information in advance.</li><li>Attend key meetings, review AI notes and tasks for accuracy, convert meeting outcomes into Monday.com tasks, and follow up to ensure accountability.</li><li>Build, maintain, and continuously improve Monday.com dashboards that give the CMPO and program teams real-time visibility into priorities, progress, and bottlenecks</li></ul><div><strong><br>Contractors and Research<br></strong><br></div><ul><li>Research potential partnerships across platforms, evaluating reach, engagement, values alignment, and audience fit; maintain accurate CRM records covering communication history and campaign timelines.</li><li>Research exploratory initiatives for the CMPO.</li><li>Vet potential contractors and serve as the primary point of contact for program contractors - managing communication, timelines, billing, and deliverable tracking.</li></ul><div><strong>Qualifications and Experience<br></strong><br></div><div><strong><br>Education<br></strong><br></div><ul><li>Bachelor's degree preferred; communications, marketing, business, or nonprofit management preferred.</li></ul><div><strong><br>Experience<br></strong><br></div><ul><li>3-5 years of experience in operations, project coordination, executive support, or program management.</li><li>Demonstrated track record managing multiple projects, vendors, or contractors simultaneously.</li></ul><div><strong><br>Skills &amp; Competencies<br></strong><br></div><ul><li>Proficiency in Mondday.com, Slack, Canva, Microsoft Office/Google Workspace, and AI productivity tools.</li><li>Strong written communication skills - clear, concise, and built to move people to action.</li><li>Exceptional organizational skills and attention to detail</li><li>Comfortable and professional managing up, across, and with external partners</li><li>Calm under pressure and adaptable in a fast-moving, growth-oriented environment.</li></ul><div><strong><br>Location<br></strong><br></div><ul><li>Tampa, FL - Hybrid</li></ul><div><strong><br>Character &amp; Cultural Fit<br></strong><br></div><ul><li>Genuine alignment with Family First's mission and core values to help people love their families well.</li><li>A collaborative spirit that finds deep satisfaction in helping others succeed.</li></ul><div><strong><br>What We Offer<br></strong><br></div><ul><li>This position offers the opportunity to make a meaningful impact on millions of families while developing expertise across a diverse brand portfolio. You'll work with a collaborative team that values both data-driven decision-making and creative problem-solving. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that respects work-life balance.</li></ul>

Marketing and Program Coordinator

<h3><strong>Position Overview</strong></h3><div>We're seeking an experienced Senior Manager of Digital Advertising to lead our paid advertising strategy, marketing analytics infrastructure, and digital experience optimization across all Family First brands. Reporting to the CMO, you'll oversee digital advertising execution, provide strategic direction for our analytics function, and drive continuous improvement of our digital user experience.<br><br></div><h3><strong>Primary Responsibilities</strong></h3><div>You'll develop and oversee comprehensive paid digital strategies across Google Ads and Meta platforms, managing six-figure budget allocation, campaign optimization, and agency partnerships. You'll provide strategic oversight for Family First's marketing analytics function, working with the analytics team to set measurement priorities, define frameworks, and translate insights into strategic recommendations for leadership. You'll also lead digital experience optimization efforts, collaborating with web development teams on conversion rate improvement, testing roadmaps, and ensuring alignment between acquisition channels and on-site experience. This senior leadership role requires both strategic thinking and hands-on involvement in campaign execution.<br><br></div><h3><strong>Required Qualifications</strong></h3><ul><li>7-10 years of progressive digital marketing experience with expertise in paid advertising, analytics, and conversion optimization</li><li>Proven track record managing six-figure advertising budgets across Google Ads and Meta platforms with measurable ROI improvement</li><li>Strong proficiency in Google Analytics 4 and marketing analytics with ability to interpret data and guide strategic decisions</li><li>Demonstrated ability to lead cross-functional initiatives, manage agency relationships, and influence stakeholders</li><li>Excellent communication skills with ability to present complex insights to executive leadership</li></ul><h3><strong>Preferred Qualifications</strong></h3><ul><li>Experience in nonprofit sector or mission-driven organizations</li><li>Previous people management or team leadership experience</li><li>Google Ads and Meta Blueprint certifications</li><li>Background in user experience optimization and A/B testing methodologies</li></ul><h3><strong>What We Offer</strong></h3><div>This senior leadership position offers the opportunity to shape digital advertising strategy for an organization impacting millions of families. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that values both strategic innovation and work-life balance.</div><div><br></div>

Senior Manager, Digital Advertising

<h3>Position Overview</h3><div>We're looking for a detail-oriented Marketing Data &amp; Tracking Specialist to support our marketing analytics function. Reporting directly to the Marketing Analytics &amp; Operations Manager, this role will be responsible for the technical backbone of our marketing data infrastructure, ensuring tracking is accurate, data pipelines are connected and healthy, and our marketing platforms are set up to capture meaningful conversion signals. This is a hands-on, execution-focused role ideal for someone who thrives at the intersection of data and marketing technology.<br><br></div><h3>Primary Responsibilities</h3><h3>Tracking &amp; Tag Management</h3><ul><li>Implement, maintain, and QA pixels, tags, and triggers in Google Tag Manager (GTM) across all Family First brand properties</li><li>Set up and troubleshoot event tracking for key user interactions, including form submissions, clicks, video views, and page engagement</li><li>Manage and audit the GTM container to ensure tracking hygiene, consistency, and documentation</li></ul><h3>Data Pipelines &amp; Integrations</h3><ul><li>Connect and maintain data pipelines between marketing tools, ad platforms, CRM (HubSpot), and reporting dashboards (Google Data Studio)</li><li>Support UTM strategy and enforce campaign tagging standards to ensure clean, consistent attribution data</li><li>Identify and resolve pipeline breaks, data delays, or integration issues in a timely manner</li></ul><h3>Conversion Event Setup</h3><ul><li>Configure and maintain conversion events across social and paid platforms</li><li>Set up key events to track engagement on landing pages, enhanced conversions and server-side signals where applicable to improve attribution accuracy</li><li>Monitor conversion event health and proactively flag discrepancies or data gaps</li></ul><h3>Support Google Analytics 4 (GA4) Implementation</h3><ul><li>Own the day-to-day administration of GA4 across Family First brand properties</li><li>Maintain property structure, event configurations, custom dimensions, and metric definitions</li><li>Ensure data integrity by auditing event parameters, channel groupings, and attribution settings</li><li>Build and maintain standard reporting views and explorations to support campaign and content analysis</li></ul><h3>Required Qualifications</h3><ul><li>2-4 years of experience in marketing operations, analytics, or digital tracking</li><li>Hands-on experience with Google Tag Manager (GTM), including debugging via Preview mode</li><li>Working knowledge of Google Analytics 4 (GA4), including event configuration and reporting</li><li>Familiarity with conversion tracking in Meta Ads Manager and Google Ads</li><li>Understanding of data layer concepts and how event data flows from websites to analytics platforms</li><li>Strong attention to detail and ability to troubleshoot data quality issues</li><li>Ability to work independently and manage multiple projects simultaneously</li></ul><h3>Preferred Qualifications</h3><ul><li>Familiarity with Google Data Studio for building and maintaining dashboards</li><li>Knowledge of html, JavaScript or regex for advanced GTM configurations</li><li>Experience in a nonprofit or mission-driven organization</li><li>Google Analytics 4 or Google Tag Manager certifications</li><li>LOCATION: Tampa, FL - Hybrid (in office 2 days/week in Westshore area) or Outside of Tampa - Remote</li></ul><div><br></div>

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