<div><strong>About GiveDirectly</strong></div><div>GiveDirectly (GD) aims to reshape international giving – and millions of lives – by providing cash grants directly to the world’s poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid – as the index fund is a benchmark for the financial industry – and in the process accelerating the end of extreme poverty.</div><div><br>GD has raised over $1B since launching in 2011, delivered cash to more than 1.5 million people in 15 different countries. We’ve also supported large-scale, experimental research that indicates strong recipient impact of our programs. As a result, GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD’s leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.</div><div><br>Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, together come from 21 different countries speaking 69 different languages. From software engineers to seasoned humanitarian workers, former management consultants to public servants, researchers to field operations -- it’s an incredible group of people.</div><div><br>Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision making, and strive to build an ambitious, dynamic and high performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit.</div><div><br>We work hard to create an environment in which all our team members can thrive, succeed and grow.&nbsp; We support flexibility, take care of each other, have fun, and create professional growth opportunities.</div><div><br><strong>Level:</strong> Senior Manager<br><strong>Location:</strong> Remote<br><strong>Reports To: </strong>&nbsp;Sr. Director of Communications</div><div><br><strong>About the Role</strong></div><div>We are seeking a Social Content Lead to lead GiveDirectly’s presence across our social platforms, focusing on brand building, audience building, reach/engagement, and lead generation to drive our top level goal: <strong>raise more money to be delivered to people in extreme poverty</strong>. &nbsp;</div><div><br>This senior manager would own execution &amp; strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram), other platforms( Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, &amp; newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon), while also supporting our principles with their thought leadership accounts (e.g. Nick, Caroline, Caitlin).&nbsp;</div><div><br>This is a new role that would be asked to answer strategic questions: Which channels should we invest (or divest) in to achieve our top level goal? What content and channels perform best at accomplishing that goal? What new approaches should we test? How can we measure success?&nbsp;</div><div><br>This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, &amp; impact in ways that are compelling, credible, human, surprising/funny, and — most importantly — break through the noise.&nbsp;</div><div><br>You’ll collaborate with our Growth, Communications, Research, and Program teams to highlight recipient&nbsp; stories, translate data and findings into accessible content, support giving campaigns, and strengthen how GiveDirectly shows up online.</div><div><br>This role is not an on-camera personality role. Instead, you’ll be behind the scenes, building a strong digital presence and shaping how the world sees our work.<br><br></div><div><strong>This Senior Manager Should Spike On</strong></div><ul><li><strong>💡Creativity &amp; speed: </strong>Comes up many novel ideas for content &amp; collabs, tapping into current trends while they last.</li><li><strong>🛠️High ownership, output, &amp; quality:</strong> Creates high-quality work quickly and reliably, using discretion to represent the organization online.</li><li><strong>📱Digital native storytelling instinct:</strong> Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually.&nbsp;</li><li><strong>🧪Strategic, entrepreneurial, &amp; analytical:</strong> Comfortable testing, iterating, and learning from results – balancing long-term brand strategy with day-to-day execution.</li></ul><div><br><strong>Key Responsibilities</strong></div><div><br><strong>Social Media Strategy &amp; Brand Management</strong></div><ul><li>Lead GiveDirectly’s social media strategy and posting calendar across all major platforms&nbsp;</li><li>Build and refine a repeatable social playbook &amp; templates that balances storytelling, education, and credibility.</li><li>Define goals for each channel and measurement framework.</li></ul><div><br><strong>Content Creation &amp; Management</strong></div><ul><li>Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact.&nbsp;</li><li>Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content.</li><li>Manage publishing cadence, community engagement, and platform optimization.</li><li>Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing.</li><li>Ensure all channels move in harmony during product launches, campaigns, and announcements.</li><li>Stay ahead of platform updates, algorithm shifts, and emerging content formats.</li><li>Proactively suggest new ideas, tests, and experiments.</li><li>Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities.</li></ul><div><br><strong>Collaboration with Content Creators</strong></div><ul><li>Identify, approach, and negotiate agreements with highly aligned and impactful content creators for paid collaborations, building a network to activate during rapid-onset emergency responses.</li><li>Pitch and oversee strong creative concepts for collaborators.</li><li>Surface ideas for unpaid collaborators for the surrogate &amp; media team.</li></ul><div><br><strong>Internal Collaboration</strong></div><ul><li>Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing.</li><li>Support leadership and surrogates in expanding their thought leadership.</li></ul><div><br><strong>Measurement &amp; Optimization</strong></div><ul><li>Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals).&nbsp;</li><li>Understand what positive, meaningful engagement looks like, not just vanity metrics.</li><li>Monitor social chatter and sentiment; escalate when needed.</li><li>Provide periodic reporting with clear insights and recommendations.</li></ul><div><br><strong>Qualifications (Must Haves)</strong></div><ul><li>5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly. &nbsp;</li><li>Strong writing and editing skills, with a clear, confident, and empathetic voice.</li><li>Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside).</li><li>Demonstrated ability to turn complex or technical topics into clear, engaging content.</li><li>Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.</li><li>Strong strategic thinking, you know how to build a cohesive brand across multiple channels.</li><li>Deep understanding of social algorithms, audience behavior, and content performance.</li><li>Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite).</li><li>Deep alignment with GiveDirectly’s values and mission.</li></ul><div><br><strong>Nice to Haves</strong></div><ul><li>Experience in social storytelling for journalism or social impact sectors.</li><li>Understanding of paid social strategy and how organic content complements it.</li><li>Background or interest in global development, poverty reduction, or social innovation.</li><li>Strong understanding of how to breakthrough with tech &amp; finance audiences in the U.S. + Europe</li></ul><div><br><strong>Where this role sits within GiveDirectly</strong></div><ul><li>This senior manager is part of the Communications team, reporting to the Senior Director of Communications (Tyler) for the first 6 months.&nbsp;</li><li>Their work will be supported by GiveDirectly’s field content, research &amp; insights, growth, surrogates, press, &amp; design staff.&nbsp;</li><li>In addition to run-rate work, they will provide key support for emergency cash responses (e.g.), end of year giving (e.g.), research disseminations (e.g.), and other campaigns.&nbsp;</li></ul><div><br><strong>Compensation&nbsp;</strong></div><div>At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.</div><ul><li>The United States base salary for this role is $109,200.</li><li>The Kenya base salary for this role is $77,500.</li><li>The UK base salary for this role is £71,400</li></ul><div>This role is fully remote, so if you are not based in the US, Kenya or UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.</div><div><br><strong>Why work at GiveDirectly?</strong></div><div>At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:</div><ul><li>A positive and supportive team with opportunities for advancement&nbsp;</li><li>A demonstrated commitment to helping all staff develop and grow</li><li>A competitive salary, including bonus</li><li>A robust health benefits plan (exact details will vary by country)</li><li>Flexible paid time off</li><li>Allowances for desk set-up and learning and development</li></ul>

Social Content Lead

<div><br>We are looking for an <strong>Advertising Monetization Strategy Consultant</strong> to help us create a solid framework and implementation strategy before we launch. This is a <strong>focused, high-impact expert consulting engagement </strong>- not a long-term hire. <strong>1-2 strategic sessions (1-3 hours each) </strong>with potential for follow-up as needed.<br><br></div><div>We're building a platform that cares about people's spiritual health. Therefore, we need sustainable ad revenue to serve our community well. If you know how to balance those priorities, we'd love to work with you. &nbsp;</div><div><br><strong>What We Need From You&nbsp;</strong></div><div><strong><em>Session 1: Discovery &amp; Strategy Design (1-3 hours)</em></strong></div><div>● Review our platform, user base projections, and current monetization thinking</div><div>●&nbsp; Identify best ad platform options (Google AdMob, Meta Audience Network, programmatic, direct sales, etc.)</div><div>● Outline ad placement strategy (where ads appear without compromising experience)</div><div>● Define revenue model framework (CPM vs. CPC, ad frequency, targeting approach)</div><div><strong><br></strong><br></div><div><strong><em>Sample Deliverables:</em></strong></div><div>● Ad Monetization Strategy Deck&nbsp; covering:</div><div>&nbsp; &nbsp; ● Recommended ad platform(s) and why</div><div>&nbsp; &nbsp; ● Ad placement strategy (feed ads, banner ads, interstitials)</div><div>&nbsp; &nbsp; ● Revenue projections based on user growth</div><div>&nbsp; &nbsp; ● Implementation roadmap (what to build when)</div><div>&nbsp; &nbsp; ● KPIs to track</div><div><strong><em><br></em></strong><br></div><div><strong><em>Session 2: Implementation Planning &amp; Q&amp;A (1-3 hours)</em></strong></div><div>● Walk through strategy deck with our team (CEO, CMO, CTO, Product Manager)</div><div>● Answer technical questions about ad platform integration</div><div>● Help us prioritize: What do we build for MVP vs. Phase 2?</div><div>● Provide implementation guidance (vendors, tools, team needs)</div><div>● Red-flag potential issues (user experience, brand alignment, technical constraints)</div><div><strong><br></strong><br></div><div><strong>Deliverables: </strong>Implementation Roadmap:</div><div>● Week-by-week plan for ad platform setup</div><div>● Technical requirements for engineering team</div><div>● Key decisions we need to make now vs. later</div><div>● Risks and mitigation strategies</div><div><strong><br>Future Exploration: </strong>Evaluate faith marketplace, premium spiritual tools, affiliate programs, and ministry partnerships.</div><div><br></div><div><strong>What Success Looks Like<br></strong><br></div><div><strong><em>By End of Session 1:</em></strong></div><div>● Clear recommendation on which ad frameworks and platform(s) to use and why</div><div>● Ad placement strategy that balances revenue + user experience</div><div>● Financial projections we can use for fundraising and planning</div><div><strong><em>By End of Session 2:</em></strong></div><div>● Our team knows exactly what to build, when, and how</div><div>● Engineering has a clear technical roadmap</div><div>● We have a framework for tracking ad performance (KPIs, dashboards)</div><div><strong><em>Optional Follow-Up:</em></strong></div><div>● 1-2 asynchronous Slack/email check-ins as we implement (paid hourly)</div><div>● Future consulting engagement if we want to expand monetization strategy</div><div><br></div><div><strong>What You Bring:</strong></div><div>● <strong>Total 8-10 + years experiences, with 5+ years</strong> focused in monetization, ads, or growth at a social platform, community app, or marketplace</div><div>● <strong>Deep digital advertising expertise</strong>—you've set up ad platforms, optimized CPMs, and driven revenue</div><div>● <strong>Proven track record</strong> advising or consulting on ad monetization strategy (not just executing someone else's plan)</div><div>● <strong>Strong analytical skills</strong>—you can project revenue based on user growth and ad performance benchmarks</div><div>● <strong>Experience with mobile/web ad platforms</strong> (AdMob, Meta Audience Network, programmatic ads, direct sales)</div><div>● <strong>Clear communicator</strong>—you can explain complex ad strategies to non-technical stakeholders</div><div><br></div><div><strong><em>Bonus:</em></strong></div><div>● Experience at community/social platforms</div><div>● Background in product management or growth</div><div>● Experience building ad strategies for apps with 10K-500K users</div><div>● Knowledge of faith-based or mission-driven monetization (balancing revenue + values)</div><div>● Faith background—understanding of Christian communities and values</div><div><br></div><div><strong>Who You Are</strong></div><div>● <strong>Strategic but practical</strong>—you don't just theorize, you've built ad systems that work</div><div>● <strong>Mission-aligned</strong>—you know how to monetize without compromising user trust</div><div>● <strong>Consultative mindset</strong>—you listen, diagnose, and tailor recommendations to our needs</div><div>● <strong>Scrappy</strong>—you've worked with early-stage startups and know how to prioritize</div><div><br></div><div><strong>Compensation &amp; Growth: Contract hourly rate or flat project fee </strong>(to discuss)&nbsp;</div><div><br></div><div><strong>Potential for future work:</strong> If this goes well, we may bring you back for: Ad platform optimization (post-launch), expanded monetization strategy (premium features, partnerships, marketplace), or an ongoing advisory role as we scale&nbsp;</div>

Advertising Monetization Strategy Consultant

<div><strong>About the role:</strong></div><div><br>Location:&nbsp;</div><ul><li>US: CA, CO, GA, FL, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA (California, Colorado, Georgia, Florida, Idaho, Maryland, Massachusetts, Minnesota, North Carolina, Nevada, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington)</li><li>Canada Provinces: British Columbia, Ontario, Alberta only</li></ul><div><br>With Aplos, nonprofit groups of every shape, size, and mission can seamlessly run their finances and operations, manage their business and bottom line, and proactively engage their communities and donors when it matters most. We’re a remote team, spread across North America (with peers all over the world).</div><div>Aplos is the largest nonprofit &amp; church management software on the market. We’ve served over 40,000 organizations since our inception in 2009. Our all-inclusive platform provides a dynamic CRM, fundraising &amp; giving tools, online donations &amp; payment processing, built-in fund accounting system, integrated payroll, email marketing, website builder, and much more.</div><div>&nbsp;</div><div>The <strong>Brand Manager</strong> is a critical role that sits at the intersection of brand strategy, content marketing, and deep industry expertise. Reporting to the Director of Aplos Marketing, you will be the <strong>subject matter expert (SME)</strong> responsible for developing and distributing high-value, resonant content for our primary buyers—typically <strong>nonprofit finance leaders, bookkeepers, and treasurers</strong>. This is a high-impact position where your knowledge of nonprofit finance will be leveraged daily to drive brand authority and lead generation.</div><div><br>We are looking for someone that has prior experience working in nonprofit finance. This is a non negotiable requirement.</div><div><br><strong>What will you be doing (your role)?</strong></div><div><br><strong>Subject Matter Expertise &amp; Content Development</strong></div><ul><li><strong>SME Content Creation: </strong>Serve as the in-house expert to create and produce authoritative content (e.g., guides, white papers, blog posts, webinars, checklists) specifically addressing the unique financial and compliance challenges of non-profits and churches&nbsp;</li><li><strong>Audience Resonance:</strong> Ensure all content is tailored to resonate deeply with the needs, pain points, and terminology used by nonprofit finance leaders, positioning Aplos as the trusted solution provider.</li><li><strong>Brand Voice Ownership:</strong> Act as a custodian of the Aplos brand voice, ensuring consistency, authority, and empathy across all owned content channels.</li><li><strong>Internal Enablement: </strong>Educate and train internal teams (Sales, Customer Success) on key financial topics to ensure they can confidently discuss complex non-profit financial matters with customers and prospects.</li></ul><div><br><strong>Content Distribution &amp; Integrated Campaign Project Management&nbsp;</strong></div><ul><li><strong>Distribution Strategy:</strong> Develop multi-channel distribution strategy for content in collaboration with the broader marketing (ie SEO, social media, email, partnerships, paid channels) to maximize the reach and impact of all content.</li><li><strong>Lead Generation Focus: </strong>Work closely with the demand generation team to optimize content for conversions, driving marketing-qualified leads (MQLs) and sales pipeline.</li><li><strong>Performance Analysis: </strong>Track and analyze content performance metrics (traffic, engagement, conversion rates) and iterate on the content strategy to drive continuous improvement and ROI.</li></ul><div><br><strong>Integrated Marketing Campaign Project Management</strong></div><ul><li><strong>Campaign Ownership:</strong> Act as the Project Manager to lead, plan, and execute end-to-end integrated marketing campaigns focused on key nonprofit finance topics (e.g., year-end reporting, budgeting, compliance changes).</li><li><strong>Cross-Functional Coordination:</strong> Drive collaboration and timelines across internal teams, including Product Marketing, Design, Demand Generation, and Sales Enablement, ensuring all components (content, landing pages, emails, sales scripts) are delivered on time and align with campaign goals.</li><li><strong>Define Deliverables:</strong> Translate high-level marketing objectives into concrete content and distribution deliverables for each campaign, maintaining a master content and campaign calendar.</li></ul><div><br><strong>What we’re looking for (requirements):</strong></div><div><br></div><h3><strong>Required Skills &amp; Experience</strong></h3><ul><li><strong>Nonprofit Finance Expertise:</strong> <strong>3+ years of direct, hands-on experience in nonprofit or church accounting, bookkeeping, or finance</strong> (e.g., as a staff accountant, bookkeeper, treasurer, or auditor for non-profits).</li><li><strong>Content Marketing &amp; Writing:</strong> <strong>3+ years of experience in brand management or content marketing</strong>, with a strong portfolio showcasing well-written, complex B2B or specialized content.</li><li><strong>Audience Translation:</strong> Proven ability to translate complex financial and regulatory topics into clear, accessible, and actionable content for a target audience.</li><li><strong>Data-Driven Approach:</strong> Experience using analytics tools to measure content distribution success and inform strategy.</li><li><strong>Strong Collaboration:</strong> Excellent interpersonal and communication skills for working effectively with cross-functional teams (Product, Sales, Engineering).</li></ul><div><br></div><h3><strong>Preferred Attributes</strong></h3><ul><li>Experience using fund accounting software (ideally Aplos or a direct competitor).</li><li>Certification in a relevant field (e.g., CPA, Certified Nonprofit Accounting Professional).</li><li>Experience managing vendor relationships with designers, writers, and agencies.</li></ul><div><br><strong>Why work with us?</strong></div><div>If you need more convincing, here’s the rest of it:</div><ul><li>💵 Salary – <strong>US $99,000 - $110,000 USD, CAN $90,000 - $105,000 CAD. </strong>Your base salary compensation will be determined based on factors such as skills, education, experience, and geographic location.</li><li>🏝️ Paid Time Off<ul><li>Canada: Everyone gets 4 weeks paid leave plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.</li><li>US: US employees are eligible for open or paid discretionary time off (take time when you need it), plus 11 days of public holidays, as well as an ‘end of year shutdown’ which is an extra 2 week company holiday. Plus, you are entitled to generous paid sick leave.</li></ul></li><li>🌴 Work remotely – We’re a remote-first company - live and work wherever you’re happiest.</li><li>🤷 Training – We’ll support you when you want to learn new skills or pay for conference or course tickets.</li><li>❤️ Health Coverage &amp; Retirement<ul><li>Canada &amp; US: We offer robust medical, dental, vision, disability and life insurance coverages and have a 4% match on Retirement.</li></ul></li></ul>

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