<h3>Senior Email Marketing Specialist</h3><div><br></div><div><br></div><h3>YOUR ROLE</h3><div>You would own the email marketing engine at Desiring God — building, running, and improving the systems that connect hundreds of thousands of readers, listeners, and ministry partners with content that matters. Day to day, that means planning and executing campaigns end-to-end in Customer.io: segmentation logic, assembly, deployment, and performance monitoring. Pull open-rate data from a devotional send, flag what underperformed, adjust the subject line strategy before the next one goes out.<br><br>You would also design and maintain the automated lifecycle flows that meet people at every stage — from a first-time subscriber's welcome sequence to the long journey of deepening engagement as a ministry partner. Most of these would be new builds for Desiring God, so a builder's mindset is welcome. You would own re-engagement campaigns, content-series drips, and trigger-based sends, and you'd be the team's source of truth on performance: deliverability, list growth, unsubscribe trends, revenue attribution, and list hygiene that protects sender reputation.<br><br>You would work closely with editorial and content teams to turn ministry priorities into campaign briefs — coordinating send schedules and adapting messaging across audience buckets (free subscribers, app users, ministry partners) for book launches, conference registrations, and giving seasons. You would join a small, focused Spreading team alongside the Director of Digital Spreading, a Social Media Specialist, and a Paid Marketing Specialist, building marketing infrastructure largely from the ground up — meaning your decisions shape how this ministry reaches people for years to come.<br><br><br></div><h3>Responsibilities</h3><ul><li><strong>Email Execution &amp; Optimization (40%)<br></strong>Plan, build, and deploy email campaigns across subscriber, user, and donor audiences while managing segmentation logic, running A/B tests, and maintaining list hygiene so that every send reaches the right person and performs well.</li><li><strong>Automation &amp; Lifecycle Marketing (25%)<br></strong>Design and maintain automated flows for key audience journeys like welcome sequences, re-engagement campaigns, drip flows, and trigger-based communications so that subscribers are consistently nurtured and moved toward deeper engagement with our resources.</li><li><strong>Analytics &amp; Reporting (20%)<br></strong>Own email performance data and surface actionable insights for the team by tracking core KPIs (open rate, CTR, deliverability, list growth, unsubscribe rate) and running regular performance reviews so that our email program improves continuously and decisions are grounded in data.</li><li><strong>Copy Execution &amp; Coordination (15%)<br></strong>Execute and refine email copy in alignment with campaign briefs by working from templates, collaborating with stakeholders, and editing for audience and tone so that our communications are clear, on-brand, and effective.<br><br></li></ul><div><br></div><h3>WHAT WE'RE LOOKING FOR</h3><div><br></div><h3>You Bring</h3><ul><li>2–4 years of professional email marketing experience, with campaigns in your portfolio that you can speak to with data</li><li>Hands-on experience with a major ESP (Customer.io, Klaviyo, HubSpot, or similar) seeking platform fluency, not just familiarity</li><li>Strong command of segmentation logic, list management, and deliverability best practices</li><li>Experience building and optimizing automated flows and lifecycle sequences</li><li>Comfort with analytics: you know how to read performance data and turn it into a recommendation</li><li>Solid writing instincts: you can work from a brief and make copy tighter, not just different</li><li>Familiarity with HTML/CSS for email is a plus</li></ul><div><br></div><h3>You Are</h3><ul><li><strong>A seasoned email practitioner with 2–4 years of hands-on experience</strong> who has owned campaigns from brief to send. You are comfortable with list management, segmentation logic, deliverability, and performance reporting inside a major ESP like Customer.io, Klaviyo, or HubSpot.</li><li><strong>Analytically curious and self-directed</strong>: You move naturally from data to diagnosis to decision, run A/B tests because you genuinely want to know the answer, and don't wait to be told what to measure.</li><li><strong>A clear, mission-sensitive editor</strong>: You have the instincts to edit copy for tone and audience, you understand that a devotional email to a longtime ministry partner sounds different than a welcome email to a first-time subscriber, and you take that difference seriously.</li><li><strong>Organized and collaborative</strong>: You manage multiple campaigns and automation flows without dropping threads, communicate proactively with stakeholders, and build working relationships across editorial, product, and paid media without needing those relationships to be formal.</li><li><strong>A Christian genuinely moved by the mission</strong>: You see email not just as a channel but as a means of grace, and that conviction shapes how carefully you do the work to spread the stories <a href="https://desiringgod.org/about">Desiring God</a> exists to tell.</li></ul><div><br></div><h3>The Team</h3><div>You'll join a small but growing Spreading team that includes a Director of Digital Spreading and a Social Media Specialist, alongside contracted support in paid media. We're building the marketing infrastructure at Desiring God from the ground up and that means real ownership, real impact, and room to grow as the team expands.</div><div><br></div><h3>Culture</h3><ul><li>You like to do creative explorations and iterate on ideas</li><li>Humble authenticity in heart posture, working with excellence but with others on the team in humility</li><li>Excited to share ideas, collaborate across teams and disciplines, and work with others to bring concepts to life in video</li><li>The ability to orient around plans and deadlines to complete work on schedule</li><li>Able to receive feedback and critique from a team and prioritize what to incorporate</li><li>Treasuring and embodying the truths of a<a href="https://www.desiringgod.org/about"> Christian Hedonist</a>. &nbsp;<br><br></li></ul><div><br></div><h3>REQUIREMENTS FOR THE ROLE</h3><ul><li>Ability to adhere to our <a href="https://www.desiringgod.org/about/affirmation-of-faith">affirmation of faith</a>.&nbsp;</li><li>Able to legally work in the United States without sponsorship.&nbsp;</li><li>Desiring God is a hybrid workplace, and this role is open to remote talent.</li></ul><div><br></div><div><br></div>

Senior Email Marketing Specialist

<div>As <strong>Director of Growth Marketing</strong>, you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches.&nbsp;</div><div><br>Primary Responsibilities of the Role<br><strong>Growth Strategy and Planning</strong></div><ul><li>Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts</li><li>Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps</li><li>Foster a culture of testing, learning, and continuous improvement across campaigns</li><li>Report marketing performance to leadership with clear connection to pipeline and revenue outcomes</li></ul><div><strong>Team Leadership</strong></div><ul><li>Lead, coach, and develop a team across paid media, email, events, and digital marketing</li><li>Create a high-accountability, high-support environment with clear expectations and strong execution</li><li>Oversee content strategy, website performance, SEO, and emerging AI search visibility</li><li>Hire and onboard new team members as the function grows</li></ul><div><strong>Events and Demand Generation</strong></div><ul><li>Own the event marketing strategy for webinars, conferences, summits, and field events</li><li>Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns</li><li>Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities</li><li>Measure event impact across registrations, attendance, pipeline, and revenue</li></ul><div><strong>Paid Media and Digital</strong></div><ul><li>Lead paid media strategy across search, social, and other digital channels</li><li>Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization</li><li>Ensure paid and organic efforts work together to maximize visibility and engagement</li><li>Evaluate new channels, platforms, and AI-driven opportunities</li></ul><div><strong>Analytics and Performance</strong></div><ul><li>Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance</li><li>Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact</li><li>Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs</li></ul><div><br><strong>Qualifications<br></strong>A Successful Candidate Will:&nbsp;</div><ul><li><strong>Drive Results:</strong> Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges</li><li><strong>Strategic Mindset:</strong> Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth</li><li><strong>Manages Complexity:</strong> Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions</li><li><strong>Develops Talent: </strong>Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals</li><li><strong>Plans and Aligns:</strong> Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively</li></ul><div><strong>Required Technical Qualifications:</strong></div><ul><li>7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results</li><li>3–5 years leading marketing teams, including hiring, coaching, and setting priorities</li><li>Proven success executing integrated campaigns across email, events, paid media, and digital channels</li><li>Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting</li><li>Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta</li><li>Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact</li><li>Strong cross-functional communication and stakeholder management skills</li></ul><div><strong>Preferred Technical Qualifications:</strong></div><ul><li>&nbsp;Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting</li><li>Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals</li><li>Experience with account-based marketing (ABM) strategies and supporting platforms</li><li>Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations</li><li>Experience in high-growth or category-defining SaaS environments</li><li>Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution</li></ul><div><strong>Office Requirements:</strong></div><ul><li>We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year.</li><li>A stable work environment with designated workspace and access to high-speed internet.</li><li>US-based and legally able to work full time in the US. Sponsorships are not available at this time.</li><li>Tithely is currently able to employ in the following states<strong>: </strong>AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV</li></ul><div><br>Additional Information<br><strong>The starting annual salary for this position is $170,000-$200,000 with an eligibility for additional variable compensation.<br></strong><br>Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need.&nbsp;</div><div><br></div><div><strong>Tithely is an Equal Opportunity Employer</strong></div><div>Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.</div>

Director of Growth Marketing

<div>Lifecycle Content, Email &amp; Product Experiences<br><br>Practicing the Way is looking for a part-time Digital Formation Journey Designer to help shape the digital journeys that support people as they practice the Way of Jesus in everyday life.<br><br>This role will focus primarily on individuals and groups: people engaging our Courses, participating in groups, completing the Spiritual Health Reflection, building a Rule of Life, and continuing in apprenticeship over time. It will also contribute to church-facing journeys, helping pastors and church leaders onboard, adopt, and grow in their use of Practicing the Way resources.<br><br>We are looking for a digitally mindful designer who can think at the level of the whole journey and also get into the details of designing beautiful, useful digital experiences. The right person is likely a hybrid of a growth-minded email marketer, UX journey strategist, and UI designer: someone who understands how email prompts, in-app moments, content, reminders, and product flows can work together to help people take the next faithful step.<br><br>Email is currently one of our primary delivery channels, but the work is bigger than email. The right person will design the journey first, then discern how that journey should show up across email, the platform, web, app, notifications, or other touchpoints.<br><br><strong>Our Vision for this Role</strong><br>The Digital Formation Journey Designer will help individuals, groups, and churches move from initial engagement to ongoing practice.<br><br>This role sits at the intersection of:</div><ul><li>Lifecycle email</li><li>Content strategy</li><li>UX/UI and product experience</li><li>User research and data</li><li>Spiritual formation</li></ul><div><br></div><div>We are looking for someone who can take an initial vision or product goal and turn it into a clear user journey. This includes thinking through what the user is experiencing, what they need next, what content should be delivered, what touchpoint is best, and how each step helps them take the next faithful step.</div><div><br></div><div>A strong candidate will likely have experience designing and improving key user flows, such as onboarding, activation, nurture, engagement, or re-engagement into a digital product, platform, course, app, or system. They understand how a thoughtful combination of email prompts, in-app steps, content, reminders, and product moments can help someone move forward.</div><div><br></div><div>They should also bring real user experience and visual design ability. This is not only a journey mapping or content strategy role. We are looking for someone who can help shape web, app, or interactive digital experiences with strong instincts for user flows, interface clarity, visual hierarchy, content hierarchy, interaction design, friction, pacing, and simplicity.</div><div><br></div><div>A strong candidate will also know how to create emails that people are actually grateful to receive. Not generic updates. Not cluttered reminders. Not clever copy for its own sake. Clear, thoughtful, timely emails that serve the person and deepen the journey.</div><div><br></div><div>This person should bring enough product and technology awareness to understand what is possible in tools like Customer.io, including segments, triggers, personalization, journey logic, testing, and measurement. They do not need to be a technical operator, but they should be able to design experiences that can actually be built.</div><div><br></div><div>The ideal candidate is spiritually grounded, user-centered, visually capable, and comfortable moving between big-picture journey design and detailed experience design. In many ways, this person may feel like a thoughtful blend of a growth marketer, UX strategist, and digital product designer, with a pastoral imagination for spiritual formation.</div><div><br><br></div><div><strong>Specifics: What This Role Does</strong></div><div><strong>Design Formation Journeys</strong></div><ul><li>Mapping journeys for individuals, group members, group leaders, and church-facing users</li><li>Designing onboarding, nurture, activation, continued engagement, and re-engagement flows</li><li>Thinking across email, product, web, app, and future touchpoints</li><li>Identifying what users need at key moments</li><li>Creating pathways that help people move from engagement to practice</li><li>Connecting journeys to available technology, including segments, triggers, personalization, product behavior, and lifecycle logic</li></ul><div><br></div><div><strong>Bring UX/UI and Product Thinking</strong></div><ul><li>Thinking through user flows and interaction moments</li><li>Sketching lightweight product or journey concepts</li><li>Creating wireframes, content structures, or interface concepts when needed</li><li>Shaping information architecture and content hierarchy</li><li>Considering when something belongs in email versus inside the platform</li><li>Helping design onboarding flows, guided experiences, dashboards, prompts, and next-step moments</li><li>Partnering with product, design, content, and technical teammates</li><li>Helping make digital experiences feel cohesive, intuitive, and not fragmented</li></ul><div><br></div><div><strong>Shape Email and Content Experiences</strong></div><ul><li>Designing email sequences and nurture journeys</li><li>Developing content strategy for each journey</li><li>Writing or sketching clear, useful email copy</li><li>Shaping subject lines, message structure, calls to action, and next steps</li><li>Supporting newsletter-style communication when needed</li><li>Ensuring email works as part of the broader user experience, not as a disconnected communication channel</li></ul><div><br></div><div><strong>Use Research, Data, and Tools Wisely</strong></div><ul><li>Using data to improve journeys, emails, and product experiences over time</li><li>Noticing where users are confused, disengaging, or needing clearer next steps</li><li>Understanding what is possible in Customer.io and other lifecycle tools</li><li>Thoughtfully integrating the best of AI into research, writing, journey mapping, design iteration, content development, and workflow efficiency</li><li>Talking with real users and gathering feedback</li><li>Reviewing survey responses, analytics, and user behavior</li></ul><div><br><br></div><div><strong>About the Ideal Candidate</strong></div><div><strong>About you:</strong></div><ul><li>You are a committed apprentice of Jesus, actively arranging your life around being with Him, becoming like Him, and doing what He would do if He were you.</li><li>You bring a unique perspective, background, and set of experiences that can help broaden the voices shaping our work and strengthen how we serve the Church.</li><li>You have experience designing and improving key user flows such as onboarding, activation, nurture, engagement, or re-engagement.</li><li>You understand how email, in-app moments, product flows, content, reminders, and data can work together to help people take the next step.</li><li>You bring real UX/UI and visual design ability for web, app, platform, or other interactive digital experiences.</li><li>You can move between big-picture journey mapping and detailed experience design.</li><li>You are comfortable shaping user flows, wireframes, content hierarchy, interface decisions, and digital interactions.</li><li>You can write clearly and warmly. You may not be a professional copywriter, but you know how to create emails and digital content that are human, useful, and worth reading.</li><li>You are curious about real users and willing to learn from interviews, feedback, surveys, and data.</li><li>You have enough technology awareness to understand how email platforms, product behavior, segmentation, triggers, and personalization can work together.</li><li>You are curious and discerning about AI, with a thoughtful approach to integrating the best tools into your workflows without compromising the human judgment, pastoral care, theological wisdom, craft, design thinking, and Spirit-led discernment this work requires.</li><li>You resonate deeply with the mission, theology, voice, and ethos of Practicing the Way.</li></ul><div><br></div><div><strong>About your previous experience:</strong></div><ul><li>Experience designing and improving user flows for onboarding, activation, nurture, engagement, or re-engagement.</li><li>Experience designing UX/UI for web, app, platform, learning, nonprofit, ministry, or digital product experiences.</li><li>Experience creating user flows, wireframes, prototypes, content hierarchy, interface concepts, or high-fidelity digital designs.</li><li>Experience shaping lifecycle journeys, email programs, product experiences, or multi-touch digital engagement paths.</li><li>Experience with lifecycle or email platforms such as Customer.io, Braze, Iterable, HubSpot, Mailchimp, Klaviyo, or similar tools.</li><li>Experience collaborating with product managers, designers, engineers, writers, and marketers.</li><li>Experience using research, user feedback, analytics, or behavioral data to improve digital experiences over time.</li><li>Thoughtful perspective on theology, technology, AI, and spiritual formation.</li></ul><div><br><br></div><div><strong>Details</strong></div><ul><li>Employment Type: Contract, Part-Time</li><li>Time Commitment: 15-20 hours per week</li><li>Location: Remote with flexible working hours. Willing to travel for key meetings, conferences, etc.</li><li>Compensation: $55/hr</li></ul><div><br><br></div><div><strong>Note:</strong> At Practicing the Way, we’re always trying to balance generosity and fairness as we think about compensation. As a nonprofit organization stewarding givers’ sacrificial gifts, we may not offer the highest salaries, so we encourage you to consider that as you apply.</div><div><br></div><div>As part of the hiring process, we may conduct a background check. Our discernment process invites you to submit references from previous employers and pastors who can testify to your service to your local church.</div><div><br></div><div><strong>About Our Hiring Process</strong></div><div>Note that, as we discern, our hiring process includes several interviews with key team members. Applicants should be prepared to provide references and complete assessments from us. Successful candidates must sign our statement of faith and pass our background and reference check discernment process before joining our team.</div>

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